# Edible Writing Utensils The Matitizia Licorice Pencil is Perfect for Nervous Pencil Pushers By Michael Hines | Published 2011-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matitizia-licorice-pencil References: [odditycentral](http://www.odditycentral.com/news/finally-someone-invents-a-chewable-licorice-pencil.html) & [issuu](http://www.issuu.com/cecissima) Here's hoping that Cecilia Felli decides to put her Matitizia licorice pencil into mass production. Felli is an Italian designer who has created a licorice pencil designed specifically for those who like to chew on their writing utensils. I have never been a big pencil chewer, but I have seen plenty of [chewed up pencils](https://www.trendhunter.com/trends/pencil-sharpener-1) in my time. There is no way that eating wood and graphite could taste good, which is why the Matitizia licorice pencil was designed. The pencil is one-half licorice stick and one-half pencil. While a completely licorice pencil would have been better for the [sweet tooth](https://www.trendhunter.com/trends/twizzlers-refreshments), half and half at least maintains some functionality. You can check out images of Cecilia Felli's sweet and chewy Matitizia licorice pencil here. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Edible Writing Utensils:** Disruptive innovation opportunity: Exploring the development of more edible and sustainable alternatives to traditional writing utensils. - **Functional Food Products:** Disruptive innovation opportunity: Creating more food products that serve both functional and indulgent purposes, appealing to consumers' desire for multi-functional items. - **Food as a Design Element:** Disruptive innovation opportunity: Incorporating food and edible materials into design concepts, blurring the boundaries between different industries and offering new sensory experiences. ### Who This Affects Most - **Stationery:** Disruptive innovation opportunity: Redefining traditional stationery by developing edible writing utensils that cater to health-conscious and environmentally conscious consumers. - **Food & Beverage:** Disruptive innovation opportunity: Exploring the potential of edible materials beyond traditional food products, such as incorporating them into unique eating experiences or functional everyday items. - **Design & Innovation:** Disruptive innovation opportunity: Bridging the gap between food and design by integrating edible materials into various design elements, creating truly immersive and interactive experiences. ## Related on Trend Hunter - [Sculptural Writing Tools](https://www.trendhunter.com/trends/experimental-pencils.md) - [Recycled Plastic Writing Utensils](https://www.trendhunter.com/trends/mechanical-drop-pencil.md) - [Edible Sugar Pens](https://www.trendhunter.com/trends/chefdoodler.md) - [Elegant Everlasting Pencils](https://www.trendhunter.com/trends/stilform-aeon.md) - [Divisive Liquorice Toothpastes](https://www.trendhunter.com/trends/liquorice-toothpaste.md) - [Dental Instrument-Inspired Pens](https://www.trendhunter.com/trends/handwriting-tool.md) - [Modernized Desktop Pencil Kits](https://www.trendhunter.com/trends/grovemade-x-blackwing-pencil-kit.md) - [Dual-Functioning Mechanical Pencils](https://www.trendhunter.com/trends/the-penpass.md) - [Stone-Grip Conical Pencils](https://www.trendhunter.com/trends/aluminum-sphere.md)