# Cleopatra Felines These Photos from Matilda the Cat's Birthday Party are Cute but Awkward By Allison Love | Published 2010-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matilda-the-cat References: [lifelounge](http://www.lifelounge.com/the-lounge/news/matilda-the-cats-birthday-party-in-nyc-.aspx) & [thevine.au](http://www.thevine.com.au/entertainment/news/matilda-the-cats-birthday-party-in-nyc20100816.aspx) Matilda the Cat had a birthday party last week, and these hilarious images are from that feteful soiree. [Cats of all shapes and sizes](https://www.trendhunter.com/trends/date-cats-not-humans) were dressed to the nines, and pranced around in their glory throughout the event. From Cleopatra to Elvis, and everything in between, these [cats attended to celebrate](https://www.trendhunter.com/trends/whiskas-purrcast) with the ferocious Matilda. I'm loving the fact that Howard Stern's wife was in attendance, proving herself to be a Matilda fan. **Implications** - Animal lovers make up an undeniably enormous population, so companies -- regardless of the industry -- will always benefit from [incorporating pets into marketing campaigns](https://www.trendhunter.com/trends/animal-intelligence) to make them more relatable to consumers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 82% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Pet-inclusive Marketing:** Opportunity for companies to incorporate pets into their marketing campaigns to appeal to animal lovers and make their brand more relatable. - **Celebrity Pet Culture:** Disruptive innovation opportunity to create products and services that cater to the growing trend of celebrity pets and their fanbase. - **Themed Pet Events:** Opportunity to organize themed events and parties for pets, tapping into the desire of pet owners to celebrate special occasions with their furry companions. ### Who This Affects Most - **Pet Products:** Companies can develop and market pet-related products, such as clothing, accessories, and toys, to cater to the demand from pet owners who want to include their pets in special occasions. - **Marketing and Advertising:** Disruptive innovation opportunity for agencies to specialize in creating pet-inclusive marketing campaigns, leveraging the emotional connection between pets and consumers. - **Event Planning:** Opportunity to offer specialized event planning services for pet owners, organizing themed pet parties and celebrations to fulfill the demand for unique pet experiences. ## Related on Trend Hunter - [AI-Powered Cat Analyzers](https://www.trendhunter.com/trends/pharaohs-lost-cat.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Glam Pet Adoption Pop-Ups](https://www.trendhunter.com/trends/uber-showcats.md) - [Cat-Friendly Book Sets](https://www.trendhunter.com/trends/tails-of-irresistibility.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Eclectic Cat-Specific Stores](https://www.trendhunter.com/trends/triple-t-studios.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Cat-Themed Vday Series](https://www.trendhunter.com/trends/cuddle-collection.md)