# Bold Brainy Beats The BYU Mathletes Rap Video Busts Rhymes About Being Smart By Sarah Moore | Published 2012-04-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mathletes-rap-video References: [holykaw.alltop](http://holykaw.alltop.com/rap-of-the-mathlete-video?tu3=1) & [washingtonpost](http://www.washingtonpost.com/blogs/campus-overload/post/byu-mathletes-film-rap-video-ahead-of-march-madness/2012/03/08/gIQASwcN1R_blog.html) The BYU Mathletes rap video portrays a world where brainy number-crunchers are treated like sports star royalty. Brigham Young University (BYU) students Sam Dittmer, Hiram Golze and Robert Yang collectively created a music video to pose the question of what life would be like if the super smart were as popular as the super sporty. The trio spit geeky rhymes on a [basketball court](https://www.trendhunter.com/trends/nba-jingle-hoops) about the life of a [math superstar](https://www.trendhunter.com/trends/summatch). The video was created to commemorate the three students placing in the William Lowell Putnam Mathematical Competition. While the video is mostly a gag, it does raise an interesting point about the way society places more value on [athletics than academics](https://www.trendhunter.com/trends/athletic-intelligence-is-here). Although the BYU Mathletes rap video seems ridiculous, if the brainy nerds in the video were replaced by brawny athletes, it wouldn't be that outlandish. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Celebrating Academic Achievement:** Opportunity for companies to create platforms or events that recognize and celebrate academic success, similar to the way sports achievements are honored. - **Blurring the Lines Between Academics and Pop Culture:** Innovative strategies to integrate academic subjects into popular culture mediums, such as music videos, to make them more engaging and relatable to a wider audience. - **Promoting Equal Value for Academics and Athletics:** Initiatives to shift societal attitudes and promote equal appreciation for academic achievement alongside athletic prowess, encouraging a more well-rounded view of success. ### Sectors Adopting This - **Education:** Opportunity for educational institutions to develop creative ways to engage students and make academic subjects more appealing and exciting. - **Entertainment:** Potential for entertainment industry professionals to collaborate with academics to create engaging content that combines knowledge and entertainment in innovative ways. - **Sports:** Opportunity for sports organizations to support and promote academic achievement alongside athletic accomplishments, fostering a culture of well-rounded excellence. ## Related on Trend Hunter - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Music-Based Learning Tools](https://www.trendhunter.com/trends/music-2-math.md) - [Study Content Generators](https://www.trendhunter.com/trends/brainrot.md) - [Athlete-Specific Mental Fitness Initiatives](https://www.trendhunter.com/trends/mental-fitness.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Competitive Math Games](https://www.trendhunter.com/trends/mental-math-challenges.md) - [Varsity Influencer Teams](https://www.trendhunter.com/trends/varsity-influencer-teams.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Immersive Fighting Math Games](https://www.trendhunter.com/trends/karate-math-dojo.md)