# Water-Spitting Editorials Chadwick Tyler Shoots 'Mathilde is Mad' for Russh Magazine Nov/Dec '09 By Marissa Brassfield | Published 2009-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mathilde-is-mad References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/11/russh-australia-31-novdec-2009-mathilde.html) & [russhmagazine](http://russhmagazine.com/) I love it when models look like they're having fun at an editorial shoot, and 'Mathilde is Mad' in Russh Magazine's November/December 2009 issue is a great example. Chadwick Tyler shoots Mathilde Frachon in a number of [black outfits exuding plenty of attitude](https://www.trendhunter.com/trends/dirty-looks). Whether she's scowling at the camera in [smeared makeup](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) or spitting water at it, this isn't your standard pictorial. Check out more images of 'Mathilde is Mad' above, and keep clicking for more [fun photography features](https://www.trendhunter.com/trends/alessandro-micheles). ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Interactive Editorial Shoots:** Opportunities for creating editorials that incorporate interactive elements and unique, playful poses to capture audience attention. - **Non-traditional Model Behavior:** A trend towards using models that express emotion through unconventional poses and behaviors, creating a memorable experience for the viewer. - **Experimental Makeup:** Increasing interest in using colorful and unique makeup designs that push the boundaries of traditional beauty standards in editorial shoots. ### Who This Affects Most - **Fashion:** Opportunities for fashion brands to create unique and interactive advertising campaigns that capture consumer attention and create a memorable experience. - **Photography:** Opportunities for photographers to experiment with unconventional posing and behaviors that capture emotions and create a lasting impression with the viewer. - **Beauty:** Opportunities for beauty brands to push boundaries with experimental makeup designs in editorial shoots, creating a memorable and impactful image for their products. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md)