# Upscale Unkempt Editorials The Elle Mexico Mathilde Brandi Photoshoot Displays Messy Looks By Jordy E | Published 2014-12-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mathilde-brandi References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/11/orquidea-negra-mathilde-brandi-by.html) & [elle](http://www.elle.com) The Elle Mexico Mathilde Brandi photoshoot offers an exceptionally messy look at the exquisite model. Photographer Federica Putelli captured the [unkempt scene](https://www.trendhunter.com/trends/dirty-looks) with a black and white finish, further dramatizing Brandi's unkempt tresses that hung about her face in no particular order. Putelli captured Brandi standing in front of a crowded boat and an abandoned building. These backdrops made this Elle Mexico editorial all the more chaotic as the scenes are disorderly and untouched, making the images appear candid and natural. Stylist Enrica Lamonaca challenged this messy scene with [structured black dresses](https://www.trendhunter.com/trends/jiyongkim-fw25), silky pieces, chic shawls and double breasted coats. When paired with strap leather heels and [thin jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry), these formal outfits stood out all the more within each picture. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 76% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Messy-chic Fashion:** Opportunities for designers to create collections that combine structured and polished elements with disheveled and casual accents. - **Natural-looking Editorials:** Opportunities for photographers and stylists to create photo shoots that embrace spontaneity, candid moments, and wild environments to capture authentic emotions. - **Black-and-white Photography:** Opportunities for photographers to experiment with contrasts, light, and shadow while creating timeless and elegant images. ### Who This Affects Most - **Fashion:** Fashion brands and designers can tap into the messy chic trend to create curated collections that appeal to consumers who value authenticity and uniqueness. - **Photography:** Professional photographers can explore natural-looking editorials to capture images that are raw, artistic and convey an alternative perspective on beauty. - **Publishing:** Publishers can use black-and-white photography to create timeless and elegant visuals for magazines, e-commerce sites, and advertising campaigns. ## Related on Trend Hunter - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)