# Tropical Poolside Photoshoots Model Mathilda Price Showcases Swimsuits from Polish Brand Reserved By Meghan Young | Published 2015-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mathilda-price References: [fashiongonerogue](http://www.fashiongonerogue.com/gallery/mathilda-price-swimsuits-reserved-summer-2015-ad/) & [reserved](http://www.reserved.com/) At once modern and tropical, Mathilda Price stars in a photoshoot showcasing the [latest swimwear designs](https://www.trendhunter.com/trends/new-swim-collection) from Polish fashion brand Reserved. From [patterned bikinis to jewel-toned onepieces](https://www.trendhunter.com/trends/tyler-mcgillivary-3), the looks are made for urbanites looking for a summer escape -- even if that only means a day by the pool. With the sun shining down, that's more than anyone can ask for. Shot on location in Palm Springs by photographer Mateusz Stankiewicz of AFPHOTO, Mathilda Price is a vision with her wavy blonde locks and bronzed skin. The photoshoot is for Reserved's spring-summer 2015 ad campaign. The swimwear and sunglasses were put together by stylist Karin Smeds and will inspire women to embrace a bit of a [retro edge](https://www.trendhunter.com/trends/reformations-second-swim-drop) when relaxing by some water this summer season. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Swimsuits:** Polish fashion brand Reserved's latest swimwear designs introduce a retro edge to urbanites looking for a summer escape. - **Tropical Swimwear:** Reserved's modern tropical swimwear designs cater to the needs of urbanites looking for a summer escape. - **Poolside Photoshoots:** Poolside photoshoots provide a fresh perspective for fashion brands looking to showcase their latest swimwear collections. ### Industries Being Reshaped - **Fashion Industry:** Reserved's spring-summer 2015 ad campaign presents an opportunity for the fashion industry to embrace retro-inspired swimwear designs. - **Swimwear Industry:** Reserved's tropical and modern swimwear designs provide an opportunity for the swimwear industry to cater to urbanites looking for a summer escape. - **Photography Industry:** Poolside photoshoots provide an opportunity for the photography industry to showcase fashion brands' latest swimwear collections in a fresh, outdoor setting. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)