# Branded Math Challenges Subway® Canada's Math Challenge Helps Basketball Fans Win Big By Jana Pijak | Published 2023-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/math-challenge References: [businesswire](https://www.businesswire.com/news/home/20231213956701/en/How-many-Subway%C2%AE-Sandwiches-fit-in-Scotiabank-Arena-Subway%C2%AE-Canada%E2%80%99s-Math-Challenge-Gives-Basketball-Fans-the-Chance-to-Win-Big-with-a-Sandwich-Speculation)  [Subway® Canada](https://www.trendhunter.com/trends/subway-canada) is serving up a unique challenge for basketball fans with a new Math Challenge that invites enthusiasts to calculate the number of Stampede Brisket sandwiches that could squeeze into Toronto’s Scotiabank Arena. As part of Subway® Canada's ongoing partnership with the NBA and the [Toronto Raptors](https://www.trendhunter.com/trends/carnivore-sub), participants have the chance to win an incredible prize package: a round-trip flight to Toronto, a 2-night hotel stay, a $1,000 pre-paid gift card, and two tickets to a Toronto Raptors game at Scotiabank Arena. David McKinnon, a Mathematics Professor from the [University of Waterloo](https://www.trendhunter.com/trends/the-one-arcade) created a formula to solve this sandwich-related math challenge, and participants can submit their guesses on Subway® Canada's Instagram (@SubwayCanada) until December 19, 2023, for a shot at winning this grand prize. Winners will be announced on December 20. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 14% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Math Challenge:** Subway® Canada's Math Challenge engages basketball fans with a unique opportunity to win big. - **Stampede Brisket Sandwiches:** Subway® Canada's Math Challenge prompts participants to calculate the number of Stampede Brisket sandwiches that can fit into Toronto's Scotiabank Arena. - **Partnership with NBA:** Subway® Canada's ongoing partnership with the NBA and the Toronto Raptors creates exciting opportunities for basketball enthusiasts to participate in the Math Challenge and win great prizes. ### Industries Being Reshaped - **Fast Food:** Subway® Canada's Math Challenge highlights the innovative engagement strategies that fast food chains can use to connect with their customer base. - **Sports:** Through its partnership with the NBA and the Toronto Raptors, Subway® Canada demonstrates the potential for brands in the sports industry to create interactive and rewarding experiences for fans. - **Hospitality:** As part of the Math Challenge prize package, Subway® Canada's collaboration with hotels and travel companies shows how the hospitality industry can benefit from strategic partnerships and unique promotions. ## Related on Trend Hunter - [Country-Wide QSR Rewards Campaigns](https://www.trendhunter.com/trends/subway-the-great-canadian-challenge.md) - [Celebratory Meat Sandwiches](https://www.trendhunter.com/trends/carnivore-sub.md) - [Interactive Menu Games](https://www.trendhunter.com/trends/supersized-sweeps.md) - [Single-Day Promotional Sandwich Campaigns](https://www.trendhunter.com/trends/promotional-sandwich.md) - [Basketball Player-Inspired Sandwiches](https://www.trendhunter.com/trends/frontcourt-feast-by-charles-barkley.md) - [Canadian QSR Cookie Releases](https://www.trendhunter.com/trends/subway-canada.md) - [Beer-Branded Basketball Experiences](https://www.trendhunter.com/trends/draught-draft.md) - [QSR Holiday Windows](https://www.trendhunter.com/trends/secret-sandwich-elves.md) - [Sandwich-Inspired Rice Bowls](https://www.trendhunter.com/trends/signature-rice-bowls.md)