# Out of Season Pooltography 'Empty Pool' from Mateusz Zdziebko Makes Me Long for Summer By Michael Hines | Published 2010-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mateusz-zdziebko References: [behance.net](http://www.behance.net/Gallery/Empty-Pool/471794) & [mite.pl](http://mite.pl/) Mateusz Zdziebko only makes the wait for summer worse in 'Empty Pool'. Contrary to popular belief, it is not summer year-round in southern California. (Only in San Diego.) It's too cold to swim, so I think I'll just stare at 'Empty Pool' all day. The Zooey Deschanel doppleganger in this series of photos is having the time of her life. She evokes what summer is all about, having fun in the sun in an awesome one-piece. Mateusz Zdziebko, please make summer come faster. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Off-season Photography:** Opportunities for photographers to capture unique and unconventional shots during off-seasons. - **Year-round Marketing:** Businesses can use off-season imagery in marketing campaigns to stand out and capture attention. - **Seasonal Nostalgia:** Nostalgia-inducing images can be used by businesses to evoke positive emotions and memories in consumers. ### Sectors Adopting This - **Hospitality:** Hotels and resorts can use off-season photography in marketing campaigns to attract guests during low seasons. - **Fashion:** Fashion brands can use summer-themed imagery year-round to promote their products and evoke positive emotions in consumers. - **Travel:** Travel companies can use off-season photography to promote destinations during less popular travel times and showcase unique experiences. ## Related on Trend Hunter - [Whimsical Pool-Inspired Exhibitions](https://www.trendhunter.com/trends/public-pool-exhibition.md) - [Asymmetrical Ultra-Compact Pools](https://www.trendhunter.com/trends/faraway-pool.md) - [Customizable Tanning Pools](https://www.trendhunter.com/trends/inflatable-tanning-pool.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Pool-Inspired Tablecloth Designs](https://www.trendhunter.com/trends/la-piscine-tablecloth.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Colorful Tile Pool Loungers](https://www.trendhunter.com/trends/cdm30-inflatable-pool-lounger.md)