# Technicolor Branding The Mateusz Sypien Advertising Collection Brightens Up Your Day By Alex Scott | Published 2010-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mateusz-sypien-advertising-collection References: [whitezine](http://www.whitezine.com/en/graphic/mateusz-sypien.html) & [behance.net](http://www.behance.net/Gallery/Lacoste-for-SI-Mag/208159) I have always had a strong passion for advertising. Yes, I know there is too much of it and everywhere you look there’s another billboard, but some of the best artwork today is done for billboards and magazine spreads. Case in point, the Mateusz Sypien Advertising Collection. Sypien is a freelance graphic designer who has done such work for [Lacoste](https://www.trendhunter.com/trends/summer-popup) and [Microsoft](https://www.trendhunter.com/trends/interview-genie) for their [Xbox](https://www.trendhunter.com/trends/droga5s-wake-up) ads. With branding creating one of the largest streams in revenue today, it is no wonder we see such fantastic art in the corporate world like the Mateusz Sypien Advertising Collection. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Branding Art:** The Mateusz Sypien Advertising Collection showcases the potential for artistic branding in the corporate world. - **Freelance Graphic Design:** The work of Mateusz Sypien highlights the increasing demand for freelance graphic designers in the advertising industry. - **Revenue From Branding:** The success of branding as a revenue stream encourages businesses to invest in creative advertising campaigns. ### Sectors Adopting This - **Advertising:** The Mateusz Sypien Advertising Collection demonstrates the potential for innovative and artistic advertising campaigns. - **Graphic Design:** The freelance graphic design industry can benefit from the growing need for visually captivating branding materials. - **Corporate:** Branding plays a crucial role in revenue generation for corporate entities, emphasizing the need for impactful advertising strategies. ## Related on Trend Hunter - [Branded Color Tech Products](https://www.trendhunter.com/trends/lexon-x-pantone-collection.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Pop Art-Inspired Bright Furniture](https://www.trendhunter.com/trends/henri-judin.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Geometric Colorful Residential Spaces](https://www.trendhunter.com/trends/graphic-house.md)