# Maternal Health Marketplaces Maternova is a Socially Driven For-Profit Making Products Available By Tiana Reid | Published 2012-01-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/maternova References: [facebook](https://www.facebook.com/Maternova.net) & [maternova.net](http://maternova.net/) Meg Wirth, creator of Maternova, was named one of America's Most Promising Social Entrepreneurs in 2011, according to [Bloomberg Businessweek](https://www.trendhunter.com/trends/launchpad-program). The socially driven for-profit was started in 2009 as a place to find [cheap medical tools](https://www.trendhunter.com/trends/postpartum-lab-test). "Maternova’s business plan involves selling to governments as well as globetrotting clinicians in countries that include Haiti, Honduras, India, and Zambia," [wrote Businessweek](http://images.businessweek.com/slideshows/20110621/america-s-most-promising-social-entrepreneurs-2011/slides/15). "The products are often simple but necessary, such as a solar-powered headlamp to assist in childbirth and a color-based diagnostic test for anemia in mothers." By attempting to bridge the gap between available low-cost medical supplies and tools and people living in rural and less-industrialized areas, Maternova uses what's already available, but makes it effective -- and that makes all the difference. **Contact Information** Maternova [website](http://maternova.net/) Maternova on [Facebook](https://www.facebook.com/Maternova.net) Maternova on [Twitter](https://twitter.com/#!/maternova) ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Socially Driven For-profit:** Creating socially driven for-profit businesses that provide low-cost medical tools and supplies to rural and less-industrialized areas. - **Bridging the Gap:** Developing solutions that bridge the gap between available low-cost medical supplies and tools and people living in rural and less-industrialized areas. - **Effective Utilization of Resources:** Finding innovative ways to utilize existing resources and make them more effective in addressing healthcare needs in rural and less-industrialized areas. ### Who This Affects Most - **Maternal Health:** Focusing on providing accessible and affordable maternal healthcare solutions in rural and less-industrialized areas. - **Medical Supplies:** Developing and providing low-cost medical tools and supplies to healthcare professionals and organizations working in rural and less-industrialized areas. - **Healthcare Innovation:** Driving innovation in healthcare by developing solutions and business models that address the specific needs of underserved populations in rural and less-industrialized areas. ## Related on Trend Hunter - [Maternal Mortality-Reducing Kits](https://www.trendhunter.com/trends/mommas-kit.md) - [Sweat-Based Pregnancy Wearables](https://www.trendhunter.com/trends/molesense.md) - [WOC Pregnancy Support Platforms](https://www.trendhunter.com/trends/mae.md) - [Black Maternal Health Platforms](https://www.trendhunter.com/trends/black-maternal-health-hub.md) - [Evidence-Based Pregnancy Care Services](https://www.trendhunter.com/trends/pregnancy-care-service.md) - [Prenatal Care Wearables](https://www.trendhunter.com/trends/morrama.md) - [Child-Specific Peer Donation Networks](https://www.trendhunter.com/trends/lets-match-mums.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/maternity-comfort.md) - [Affordable Eco-friendly FemCare](https://www.trendhunter.com/trends/periodhealth-femalehealth-pregnancycare-femalehygiene.md)