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# Mother-Baby Bridging Programs
The 'BabyTime' Maternity Service Links New Mothers with Their Babies

By Alexander Lam | Published 2013-05-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/maternity-service
References: [springwise](http://www.springwise.com/ipads-connect-moms-babies-intensive-care/) & [cedars-sinai.edu](http://www.cedars-sinai.edu/About-Us/News/News-Releases-2013/iPads-help-new-moms-bond-with-their-infants-in-the-Neonatal-Intensive-Care-Unit.aspx)

The 'BabyTime' maternity service allows mothers separated from their newborns to bond with their babies digitally. Developed in the [Cedars-Sinai Medical Center](https://www.trendhunter.com/trends/cedars-sinai), this service provides exhausted mothers with the chance to see their infant even if they're in different rooms.

After childbirth, some mothers may be too weak to see their newborn. This separation can cause anxiety and distress for both the child and mother. BabyTime works by providing an [iPad](https://www.trendhunter.com/trends/ikebana-reflections) to the new parent that links to another iPad facing her [new-born child](https://www.trendhunter.com/trends/baby-dove-1). The mother can then see her child and talk to the doctors caring for her baby.

This program is amazing because it allows a mother incapacitated by complications during childbirth or a cesarean section to bond with her new child. Without BabyTime, mothers would be subject to excess stress while waiting to finally see their child.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 21% | Activity: 24% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Digital Bonding:** The 'BabyTime' maternity service leverages technology to allow mothers to bond with their newborns even when separated.
- **Remote Parenting:** The use of iPads in BabyTime enables parents to remotely monitor and interact with their babies in different rooms, providing a solution for anxious and exhausted mothers.
- **Enhanced Maternal Support:** BabyTime provides an innovative way for medical centers to offer additional support to mothers, enhancing the overall care experience.

### Who This Affects Most

- **Healthcare Technology:** With the development of BabyTime, there are opportunities for healthcare technology companies to innovate in the field of digital bonding solutions for healthcare settings.
- **Maternity and Childcare:** The BabyTime program opens up possibilities for companies in the maternity and childcare industry to explore remote parenting solutions and services.
- **Medical Services:** The implementation of BabyTime in medical centers presents new opportunities for medical service providers to offer enhanced maternal support through digital connectivity.

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