# Sultry Maternity Lingerie Von Follies by Dita Von Teese is a Retro Maternity Lingerie Collection By Laura McQuarrie | Published 2014-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maternity-lingerie-collection References: [luxurylaunches](http://luxurylaunches.com/fashion/burlesque-queen-dita-von-teese-designs-a-sexy-line-of-lingerie-for-new-moms.php) & [destinationmaternity](http://www.destinationmaternity.com/maternity/designer-brands-dita-von-teese.asp) In partnership with Destination Maternity, Dita Von Teese released a sultry limited edition [maternity lingerie collection](https://www.trendhunter.com/trends/postpartum-recovery1) named 'Von Follies by Dita Von Teese.' Although Von Teese has previously launched everything from stockings to perfume, accessories and lingerie for women, catering to new mothers is a first for the burlesque star. As Von Teese describes: “Elegant underpinnings are a simple way to create everyday moments of luxury and beauty, and why wouldn’t a new mother enjoy beautiful lingerie, too?” Garments in the collection are priced between $30 and $50, featuring multiple styles of [nursing bras and flattering high-waisted underwear](https://www.trendhunter.com/trends/lola-1) to make women look and feel their best post-maternity. True to Von Teese's style, the garments have a slight retro twist, bringing a bit of [old glamour and luxury](https://www.trendhunter.com/trends/bloomers-intimates) to the lives of new moms, while ultimately still being first and foremost practical and comfortable. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Retro Maternity Fashion:** Opportunity to create retro-inspired maternity clothing that combines style and functionality. - **Luxurious Maternity Lingerie:** Disruptive innovation opportunity to design high-end lingerie specifically tailored for new mothers. - **Celebrity Collaborations:** Collaborating with celebrities to create specialized maternity fashion collections can attract new customers and generate buzz. ### Industries Being Reshaped - **Fashion:** Fashion industry can explore opportunities in designing stylish and comfortable maternity clothing. - **Lingerie:** Lingerie industry can develop specialized lines of maternity lingerie to cater to the needs of new mothers. - **Retail:** Retail industry can leverage celebrity collaborations to attract customers seeking unique maternity fashion. ## Related on Trend Hunter - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md)