# Modern Maternity Cosmetics Bloom & Blossom Makes Products Like Sleep Sprays & Shower Oils By Laura McQuarrie | Published 2021-01-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/maternity-cosmetics References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/technical/article_page/Baby_boom_How_to_create_a_maternity_beauty_brand_for_the_modern_mother/174001) & [bloomandblossom](https://bloomandblossom.com/) Bloom & Blossom creates products for expectant mothers that are sophisticated, recognizing that a woman's sense of style doesn't change when she enters motherhood. The brand makes products like [calming sleep sprays](https://www.trendhunter.com/trends/skinrecovery-relax-repair-body-balm), relaxing shower oils and nourishing balms, which are sold in vibrant packaging with contrasting colors. To make it easy for people to support the mothers-to-be and new mothers in their life, the brand offers curated kits for sleep, nourishing and indulging or soothing and relaxing. The brand's all-new Lovely Jubbly is a unique [bust firming gel](https://www.trendhunter.com/trends/malys-get-taut) that's designed to shape and tone the décolletage with ingredients like [natural oils sourced from flowers](https://www.trendhunter.com/trends/all-purpose-oil), leaves and roots and CoQ10 to give skin cells energy. The product is beneficial for providing an immediate tightening effect from the bust to the chin. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 62% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Maternity Products:** Opportunity for cosmetic companies to create style-focused products for expectant and new mothers, like Bloom & Blossom's sleep sprays and shower oils. - **Curated Maternity Kits:** Businesses can offer pre-packaged kits providing expectant mothers with a variety of products focused on specific needs like sleep or relaxation. - **Bust Firming Cosmetics:** Innovative opportunity for cosmetic companies to create products catered towards new mothers providing instant tightening and lifting effects like Lovely Jubbly from Bloom & Blossom. ### Industries Being Reshaped - **Maternity Cosmetics:** Opportunity for companies to create a niche market catered to expectant and new mothers focused on style and functionality. - **Retail:** Major retail outlets can benefit from carrying maternity-focused cosmetic lines, providing new product offerings and expanding their target audience. - **Beauty & Personal Care:** Opportunity for the beauty industry to expand their product lines targeting expectant and new mothers providing a variety of cosmetic options. ## Related on Trend Hunter - [Mom-Approved Skincare Lines](https://www.trendhunter.com/trends/bubble-1.md) - [Affordable Pregnancy-Friendly Kits](https://www.trendhunter.com/trends/the-honest-company1.md) - [Pregnancy-Safe Beauty Campaigns](https://www.trendhunter.com/trends/well-people-pregnancy-safe.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Multi-Benefit Beauty Sticks](https://www.trendhunter.com/trends/boom-beauty.md) - [Mother-Specific Self-Care Kits](https://www.trendhunter.com/trends/selfcare-gift-kit.md) - [Pregnancy-Safe Active Skincare](https://www.trendhunter.com/trends/skn-to-skn.md) - [Baby-Friendly Skincare Sets](https://www.trendhunter.com/trends/mother-baby.md) - [Pregnancy-Specific Body Butters](https://www.trendhunter.com/trends/bump-butter.md)