# Multifaceted Maternity Bras This Cake Maternity Bra Transitions from Pregnancy to Nursing By Laura McQuarrie | Published 2015-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maternity-bra References: [businesswire](http://www.businesswire.com/news/home/20150521005363/en/Cake-Maternity-Launches-Rock-Candy-Maternity-Bra) & [cakematernity](https://www.cakematernity.com/black-rock-candy-seamless-bra) For many expectant mothers, purchasing a whole new wardrobe can be a big expense, but this maternity bra helps to cut down costs by doing a double duty. Like most of the bras from Cake Maternity, the [Rock Candy](https://www.trendhunter.com/trends/refillable-deodorant-packs) bra follows with the theme of confectionery naming conventions. This transformative bra is designed to evolve with a woman through pregnancy and [postpartum nursing](https://www.trendhunter.com/trends/willow-x-caraa). Like a regular bra, Rock Candy provides support and has adjustable straps. What sets its design apart are considerate features like removable foam pads, soft-grip straps and a side sling for nursing. The stylish maternity bra is available in four hues—colors like nude, black, brown and coral that are flexible enough to fit into any woman's wardrobe. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Multiuse Maternity Wear:** Designing maternity wear that can transition from pregnancy to postpartum nursing presents an opportunity for cost savings and convenience for expectant mothers. - **Confectionery Naming Conventions:** Using confectionery-themed names for maternity wear creates a unique and playful brand identity for companies like Cake Maternity. - **Considerate Design Features:** Incorporating features like removable foam pads, soft-grip straps, and side slings in maternity bras offers enhanced comfort and functionality for nursing mothers. ### Industries Being Reshaped - **Maternity Fashion:** The maternity fashion industry can explore the potential of designing multiuse maternity wear that adapts to the changing needs of expectant and nursing mothers. - **Branding and Marketing:** Companies can use playful and unique naming conventions, like confectionery themes, to create a memorable brand identity for their maternity wear products. - **Apparel Manufacturing:** Manufacturers can focus on incorporating considerate design features, such as removable foam pads and soft-grip straps, in maternity bras to cater to the needs of nursing mothers. ## Related on Trend Hunter - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Wearable Breast Pump Bras](https://www.trendhunter.com/trends/multi-function-wearable-breast-pump.md) - [Functional Postpartum Recovery Sets](https://www.trendhunter.com/trends/postpartum-recovery1.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Comfortable Seamless Bras](https://www.trendhunter.com/trends/comfortable-seamless-bras.md)