# Maternity Athleisure Apparel Belly Bandit's ActiveSupport Helps Before, During & After Pregnancy By Laura McQuarrie | Published 2019-04-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/maternity-athleisure References: [prnewswire](https://www.prnewswire.com/news-releases/belly-bandit-introduces-the-activesupport-collection-300823249.html) & [bellybandit](https://bellybandit.com/collections/activesupport) Belly Bandit recently launched a new line of [maternity athleisure](https://www.trendhunter.com/trends/seraphine-1) called ActiveSupport, which promises to support women before, during and after pregnancy. The collection of athleisure-inspired maternity wear includes leggings, tank tops, capris and even a [nursing sports bra](https://www.trendhunter.com/trends/the-layered-bra). These pieces of apparel feature high-performance features like supportive panels, moisture-wicking fabric and panels for nursing to support both active and everyday life. The Essential Leggings & Capris, Essential Sports Tank and the Power Leggings & Capris are made in the USA from eco-friendly fabrics that are bluesign certified. In the same way that women love the way [athleisure styles](https://www.trendhunter.com/trends/fresh-athleisure-collection) can seamlessly take them from the gym to other activities, Belly Bandit co-founder Lori Caden remarks that "We realize that moms-to-be want products they can wear from the gym to the grocery store." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Maternity Athleisure Apparel:** Disruptive innovation opportunity: Develop advanced athleisure wear that specifically caters to the needs of pregnant women. - **Supportive Panels:** Disruptive innovation opportunity: Create customizable supportive panels that can be incorporated into various types of clothing for added comfort and functionality. - **Eco-friendly Fabrics:** Disruptive innovation opportunity: Design and produce sustainable fabrics for maternity athleisure wear that are both environmentally friendly and high-performance. ### Where This Applies - **Athleisure:** Disruptive innovation opportunity: Innovate the athleisure industry by expanding the market to include specialized clothing for pregnant women. - **Fitness & Wellness:** Disruptive innovation opportunity: Develop fitness and wellness products specifically tailored to the needs of pregnant women to enhance their overall well-being and exercise routines. - **Sustainable Fashion:** Disruptive innovation opportunity: Combine fashion and sustainability in the production of maternity athleisure wear to establish a new niche market that caters to eco-conscious consumers. ## Related on Trend Hunter - [Pregnancy-Friendly Fitness Equipment](https://www.trendhunter.com/trends/bala-mama.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Maternity Support Belts](https://www.trendhunter.com/trends/maternity-support-belts.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Functional Postpartum Recovery Sets](https://www.trendhunter.com/trends/postpartum-recovery1.md)