# Maternity Aerobics Fashion American Apparel Makes Baby Bumps Stylish in Spandex By Shelby Lee Walsh | Published 2009-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maternity-american-apparel References: [store.americanapparel.net](http://store.americanapparel.net/expecting-looks.html) Maternity wear doesn't have to be drab and American Apparel recognizes the desire expectant mothers have to be comfortable and fashionable simultaneously. The cotton-loving brand has launched a brand new line of clothing dedicated to [ladies with baby bumps](https://www.trendhunter.com/trends/lola-1). American Apparel does a great job finding appropriate styles, playful colors and comfy fits for soon-to-be mommies. Check out more styles above and at the American Apparel [website](http://store.americanapparel.net/expecting-looks.html). **Implications** - One of the best ways a corporation can create a connection with a consumer is by developing products that appeal directly to an under served segment of the buying public. By creating [stylish or cool specialty items](https://www.trendhunter.com/trends/well-people-pregnancy-safe) for these consumers, the brand stands a good chance of establishing a long-lasting connection with a previously neglected consumer base. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 63% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Maternity Fashion:** American Apparel's new line of stylish and comfortable maternity wear taps into the growing trend of expecting mothers wanting to be fashionable during pregnancy. - **Specialty Clothing:** Creating specialty items, such as maternity wear, allows brands to connect with an underserved consumer segment and establish long-lasting connections. - **Comfortable Fashion:** The demand for comfortable clothing that is also fashionable is on the rise, presenting disruptive innovation opportunities for brands to create new styles and products. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can capitalize on the growing trend of maternity fashion by offering stylish and comfortable clothing options for expectant mothers. - **Retail:** Retailers, especially those focused on clothing and apparel, can benefit from developing specialty items like maternity wear to connect with and serve neglected consumer bases. - **E-commerce:** The e-commerce industry, particularly online stores focused on fashion, can tap into the demand for comfortable and fashionable maternity wear by offering a wide range of options for expecting mothers. ## Related on Trend Hunter - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Pregnancy-Friendly Fitness Equipment](https://www.trendhunter.com/trends/bala-mama.md) - [Fashion-Forward Baby Lines](https://www.trendhunter.com/trends/huggies-1.md) - [Modern Baby Apparel Lines](https://www.trendhunter.com/trends/modern-moments.md) - [Chic Baby-Focused Collections](https://www.trendhunter.com/trends/br-baby.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md)