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# On-Demand Maternal Services
Nina Keneally's NeedAMom Service Caters to Motherless New Yorkers

By Malika Renee Butss | Published 2015-11-10 | Updated 2015-11-12 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/maternal-service
References: [chiclaunches](http://chiclaunches.com/need-a-mom-service/) & [businessinsider.in](http://www.businessinsider.in/Theres-a-woman-you-can-hire-in-New-York-City-to-be-your-mom-for-40-an-hour/articleshow/49694871.cms)

Nina Keneally's NeedAMom maternal service is designed for those without a mother or those who are simply too far away from their own. This interesting operation is based in New York City and is gaining increased popularity.

This affectionate business enterprise was started by 63 year old Nina Keneally. The Bushwick-based mom and business woman founded the NeedAMom initiative which charges buyers $40 an hour for her to step in as a substitute mother. The maternal service includes [motherly advice](https://www.trendhunter.com/trends/you-need-a-therapist), supermarket trips, coffee dates, [dentist and doctor visits](https://www.trendhunter.com/trends/virtual-healthcare-service) as well as all other comforting mother and child activities.

However, unlike most mothers, Nina will not be cooking or cleaning for her clients. The NeedAMom service is strictly based on all the fun, joyful and affectionate parts of motherhood.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 17% | Activity: 20% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **On-demand Maternal Services:** There is a growing trend of on-demand maternal services, providing mother-like support for individuals who are motherless or separated from their own mothers.
- **Personalized Caregiving Services:** The rise of personalized caregiving services like NeedAMom offers opportunities for business professionals to meet the emotional and practical needs of individuals seeking motherly guidance and support.
- **Non-traditional Family Support:** Non-traditional family support services, such as NeedAMom, cater to the needs of individuals who may lack a supportive network and require an alternative source of nurturing and care.

### Where This Applies

- **Maternal Service Industry:** The maternal service industry, with companies like NeedAMom, has the potential to disrupt traditional ideas of how maternal support is provided and meet the unique needs of individuals.
- **Caregiving Industry:** The caregiving industry can incorporate on-demand maternal services to offer specialized support and address the emotional needs of diverse individuals.
- **Wellness Industry:** The wellness industry can explore partnerships with on-demand maternal services to provide holistic wellness packages for individuals seeking emotional support and guidance.

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