# Kids Cookware Collections Material Launches its Famous Cooking Utensils in a Kid-Friendly Format By Kanesa D | Published 2023-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/material References: [domino](https://www.domino.com/style-shopping/material-kitchen-kids-cooking-tools/) & [materialkitchen](https://materialkitchen.com/)  [Material](https://www.trendhunter.com/trends/material-kitchen) is an [AAPI](https://www.trendhunter.com/trends/aperitivo-set)-founded kitchenware brand famous amongst celebrities such as Bobby Berk and Oprah Winfrey. The business has designed miniature replicas of its best-selling gadgets for a younger audience. Despite having a reputation for offering durable knives and high-end cookware for adults, Material has embraced vibrant, bold colors and childproof materials for the kids' collection. The set is entirely BPA-free and dishwasher safe, including a smaller silicone spatula and an air whisk. Additionally, Material developed the Cook Deck, a graphic card game designed by Joshua David Stein, a children's book author and food critic, and illustrator Erin Jang. “In an age of immediacy and intangibility, [kids] are drawn to the physicality and patience required in the kitchen," commented Material's cofounder, Eunice Byun. The kid’s collection from Material is available online at the brand’s website. Image Credit: Material ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 81% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Kid-friendly Kitchenware:** The popularity of Material's kid-friendly cooking utensils suggests a growing trend for kitchenware designed specifically for young aspiring chefs. - **Cooking Games for Kids:** Material's Cook Deck card game showcases a trend for incorporating educational and entertaining cooking-related content into kids' playtime. - **High-end Brand Expansion:** Material's expansion into kid-friendly cookware highlights a trend for high-end brands to broaden their target audience through product diversification. ### Sectors Adopting This - **Kitchenware Manufacturing:** Manufacturers in the kitchenware industry are encouraged to explore designing cookware and utensils specifically aimed at engaging children in cooking and baking. - **Toy and Game Manufacturing:** Companies in the toy and game industry may consider developing products that incorporate cooking and food education into playtime activities for children. - **Celebrity-endorsed Brands:** The success of Material's brand, endorsed by celebrities such as Bobby Berk and Oprah Winfrey, suggests potential for similar high-end and celebrity-endorsed brands to diversify their product offerings. ## Related on Trend Hunter - [Modern Culinary Essentials](https://www.trendhunter.com/trends/material-kitchen.md) - [Child-Friendly Knife Sets](https://www.trendhunter.com/trends/progressive-knife-set.md) - [Elevated Aperitivo Sets](https://www.trendhunter.com/trends/aperitivo-set.md) - [Color-Changing Cooking Toys](https://www.trendhunter.com/trends/simmer-stir-stovetop-play-set.md) - [Coordinated Children-Focused Tableware](https://www.trendhunter.com/trends/tableware-bundle-for-children.md) - [Kid-Friendly Kitchen Stations](https://www.trendhunter.com/trends/studio-eggi.md) - [Whimsical Cookware Collections](https://www.trendhunter.com/trends/whimsical-cookware.md) - [Compact Cookware Collections](https://www.trendhunter.com/trends/kilne-1.md) - [Cool-Touch Kid-Friendly Ovens](https://www.trendhunter.com/trends/yumyum-real-baking-oven.md)