# Sapphic Candy-Colored Spreads The Material Girl Summer 2011 Editorial Flaunts Cosmetic Wigs By Carly Foy | Published 2011-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/material-girl-summer-2011 References: [fashiongonerogue](http://fashiongonerogue.com/gigi-irena-lara-jade-material-girl/#more-52355) & [materialgirl-mag](http://www.materialgirl-mag.com/) The Material Girl Summer 2011 editorial spread has its models, Gigi and Irena, donning [candy cotton-colored wigs](https://www.trendhunter.com/trends/candyinspired). The sapphic duo wear [long, flowing gowns](https://www.trendhunter.com/trends/wild-rose-sparrow) of a neutral palette with accents of lavenders and bright-pink tulle. The fashions are made of [tulle and chiffon](https://www.trendhunter.com/trends/selkies-the-libertine-collection). The silhouettes are simple and free-flowing with minor fitting. The accessories chosen for this shoot include long, elegant gloves and over-the-top bow headbands that contrast greatly against the shocking pink and orange-bobbed wigs. The models are shot in an open field, toting a set of superbly bright balloons. The photographs are shot by fashion photographer Lara Jade. The wigs as well as smoky makeup is done by hair stylist Damian Monzillo for the Material Girl Summer 2011 spread. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Candy-colored Fashion:** There is an opportunity for clothing companies to create candy-colored collections that incorporate unconventional fabrics like tulle and chiffon. - **Cosmetic Wigs:** Beauty companies can develop cosmetic wigs so that customers can experiment with unique hairstyles. - **Outdoor Photoshoots:** There is potential for photographers to explore outdoor photoshoots in unconventional locations. ### Where This Applies - **Fashion:** Fashion companies can incorporate candy-colored fashion in their collections. - **Beauty:** Beauty companies should invest in research and development of cosmetic wigs. - **Photography:** Photographers can scout out interesting outdoor locations for photoshoots. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)