# Pastel Grunge Photoshoots The Material Girl Spring 2012 Editorial is Full of Pretty Attitude By Meghan Young | Published 2012-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/material-girl-spring-2012 References: [fashiongonerogue](http://fashiongonerogue.com/madeline-white-kaitlin-pilcher-xanthe-hutchinson-material-girl-april-2012/) & [materialgirl-mag](http://materialgirl-mag.com/) The grunge look may be synonymous with the color black, but the Material Girl Spring 2012 editorial turns this stereotypical presumption on its head. It completely foregoes this darkest of shades for hues that are much more innocent and girly. Rife with [pastels](https://www.trendhunter.com/trends/femininity-in-bloom), the photoshoot somehow holds onto the [badass attitude](https://www.trendhunter.com/trends/songs-of-siren) that is often associated with the grunge subculture. The Material Girl Spring 2012 editorial was shot by United Kingdom-based photographer Xanthe Hutchinson. It stars models Madeline White and Kaitlin Pilcher. Captured against a bright floral backdrop, the multi-hue haired beauties have been outfitted in a carefree and youthful wardrobe by stylist Zoe Hancock. With [layered bangles, clashing prints](https://www.trendhunter.com/trends/girls-dont-cry-collection) and vibrant colors, it is only the model's bored expressions, unkempt coif and smudgy eyeshadow that are truly grungy. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pastel Grunge Fashion:** The juxtaposition of girly pastels and grunge attitude presents opportunities for disruptive innovation in the fashion industry - **Multi-hued Hair:** The use of bright and contrasting hair colors presents opportunities for disruptive innovation in the beauty industry - **Floral Backdrops for Photoshoots:** The use of floral backdrops for fashion photoshoots presents opportunities for disruptive innovation in the photography industry ### Sectors Adopting This - **Fashion:** Innovative designers can explore the pastel grunge look to create new collections and styles - **Beauty:** Beauty companies can create new products and services to cater to the trend of multi-hued hair - **Photography:** Photographers can experiment with using floral backdrops in fashion shoots to create new and interesting aesthetics ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)