# All-Animal Getups Model Zuzana Gregorova is a 'Material Girl' in Wallpaper By Marissa Liu | Published 2009-12-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/material-girl-in-wallpaper References: [designscene.net](http://www.designscene.net/2009/11/material-girl-by-johan-sandberg.html) & [wallpaper](http://www.wallpaper.com/fashion) Blond model Zuzana Gregorova is a 'Material Girl' in Wallpaper magazine. The [fashion editorial](https://www.trendhunter.com/trends/alessandro-micheles), shot by Johan Sandberg appears in the magazine's latest issue. Fashion director Arabella Mills oversaw the styling for the spread which alternates between [bright colors and vibrant prints](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), and sharp, monochromatic images. The '80s-inspired 'Material Girl' features fashions from Emanuel Ungaro, Pierre Hardy, Junya Watanabe, Yves Saint Laurent, Chanel and Gucci. **Implications** - In the last few years, [contemporary fashion](https://www.trendhunter.com/trends/contemporary-femininity) has been strongly influenced by fashion from the past. Consumers have even shown a willingness to pay more for a product that seems more authentically retro. Businesses can capitalize on this by creating products heavily inspired by the 80s, 70s, and 60s. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Contemporary Retro Fashion:** Businesses can create products heavily inspired by the 80s, 70s, and 60s to cater to consumers' love for retro fashion. - **Bright Colors and Vibrant Prints:** Designers can incorporate bright colors and vibrant prints into their fashion creations to appeal to the current trend of alternating between bold and monochromatic images. - **Fashion Influenced by the Past:** The strong influence of past fashion on contemporary trends opens up opportunities for businesses to create innovative designs with a nostalgic feel. ### Industries Being Reshaped - **Fashion Design:** Designers can take advantage of the trend by creating retro-inspired fashion collections. - **Retail:** Retailers can stock and market retro-inspired fashion items to meet the demand of consumers looking for authentically retro products. - **Textile Manufacturing:** Manufacturers can produce fabrics and materials that capture the essence of past fashion eras, catering to the needs of designers embracing the retro trend. ## Related on Trend Hunter - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)