# 80s Revival Styles The Material Girl 'Double Identity' Editorial Reintroduces Old School Outfits By Jordy E | Published 2012-07-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/material-girl-double-identity References: [mode.newslicious.net](http://mode.newslicious.net/2012/07/double-identity-esther-heesch-leslie.html) & [materialgirl-mag](http://materialgirl-mag.com/) Material Girl's 'Double Identity' magazine spread is fixated on a fashionable 1980s revival project. Models Esther Heesch and Leslie Lowenherz are found intertwined amid a bubble gum pink and light blue walls, the very backdrops that helped to accentuate stylist Nadja Mara Brvar's host of vintage in your face pieces. Photographer Marco Trunz captured Heesch and Lowenherz in this Double Identity Material Girl spread. Nike sweatbands, dark lip liner and loose technicolor t-shirts are reminiscent of the past decade, as are the large headphones and bright green accessories. The most distinctive piece is a retro Chanel sport jacket. The black and gold pattern is exactly what one would find in an old school hip hop music video, and it has been repurposed here in the interest of fashion. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **80s Revival Fashion:** The trend of using vintage and retro styles from the 1980s in modern fashion designs presents an opportunity for disruptive innovation in the fashion industry. - **Retro-styled Photoshoots:** The trend of using retro styles and themes in photoshoots, as seen in Material Girl's 'Double Identity' magazine spread, presents an opportunity for disruptive innovation in the photography industry. - **Hip Hop Inspired Fashion:** The trend of incorporating hip hop inspired fashion, like the retro Chanel sport jacket seen in Material Girl's 'Double Identity' spread, presents an opportunity for disruptive innovation in the fashion industry. ### Sectors Adopting This - **Fashion Industry:** The fashion industry has the opportunity to capitalize on the trend of 80s revival fashion and create disruptive innovation with retro and vintage styles. - **Photography Industry:** The photography industry has the opportunity to capitalize on the trend of using retro styles in photoshoots, as seen in Material Girl's 'Double Identity' spread, and create disruptive innovation in retro photography. - **Music Industry:** The music industry has the opportunity to capitalize on the trend of hip hop inspired fashion and create disruptive innovation by incorporating retro and vintage styles in music videos and merchandise. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md)