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# Cloud-Based Transaction Softwares
Matera Debuts a Digital Twin for Various Financial Transactions

By Kanesa D | Published 2023-09-06 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/matera
References: [pymnts](https://www.pymnts.com/news/payment-methods/2023/matera-launches-digital-twin-for-handling-real-time-transactions/) & [matera](https://www.matera.com/digital_twin)

![Cloud-Based Transaction Softwares](https://cdn.trendhunterstatic.com/thumbs/514/matera.jpeg)

Matera is launching a cloud software that functions as a [Digital Twin](https://www.trendhunter.com/trends/store-digital-twin), allowing for real-time transaction authorizations and balance updates 24/7.

Matera's Digital Twin can handle large transactions, runs on any cloud or database, and has continuous uptime to ensure top-tier customer experiences on a digital level. The novel Digital Twin solution seeks to facilitate the advancement of digital transformations within the [banking and credit union sector](https://www.trendhunter.com/trends/mahalo-banking), enabling businesses to save on operational expenditures. Matera also operates as a service that sits on top of its existing banking platform.

"It is no longer acceptable for innovation to be hamstrung due to a legacy core. With Digital Twin, banks can move forward," said Carlos Netto, co-founder and CEO of Matera.

Image Credit: Matera

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 12% | Activity: 20% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Why This Trend Is Growing

- **Real-time Transaction Authorizations:** Real-time transaction authorizations are becoming increasingly important for businesses in the banking and credit union sector, providing a seamless and efficient customer experience.
- **Cloud-based Finance Solutions:** Cloud-based finance solutions offer continuous uptime and flexibility for businesses, enabling them to reduce operational expenditures and improve overall efficiency.
- **Digital Transformations in Banking:** The advancement of digital transformations in the banking sector is being facilitated by innovative digital twin solutions, opening up new opportunities for growth and innovation.

### Industries Being Reshaped

- **Banking:** The banking industry can benefit from digital twin solutions that provide real-time transaction authorizations and improve operational efficiency, leading to enhanced customer experiences and cost savings.
- **Credit Union:** Credit unions can leverage cloud-based finance solutions with continuous uptime to streamline their operations and drive cost savings, while delivering seamless and efficient financial services to their members.
- **Cloud Computing:** The cloud computing industry plays a key role in enabling the implementation of cloud-based transaction software, providing the infrastructure and technology needed for real-time transaction authorizations and improved efficiency.

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