# Bulging Belly Branding Mate Tea Packaging Loses its Pudge as its Contents are Consumed By Amelia Roblin | Published 2011-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mate-tea-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/11/mate-diet-tea.html) The theory behind fat flushing foods, drinks and pills is not to everybody's taste, but one can independently appreciate the ingenuity of Mate Tea packaging. The [plastic and foil juice box](https://www.trendhunter.com/trends/tetra-brik-aseptic) that contains a potable weight loss formula has been designed in such a way that visually demonstrates the effect that the product might have on the drinker's own body. You might have noticed that the rectangular pouch pictures a person's stomach, complete with a belly button above a pair of elastic green underpants. When it's full, the sachet bulges at the base to produce the aesthetic effect of a bloated abdomen. Once someone begins to suck the beverage from Kang Kyung-Ho's Mate Tea packaging, the puffed up profile shrinks in to form a [flat tummy](https://www.trendhunter.com/trends/shapeup-tube), producing a very fitting before and after demonstration for the consumer. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Visual Packaging Design:** Opportunities for visually impactful packaging designs that creatively showcase product features. - **Interactive Packaging:** Potential for interactive packaging designs that engage and educate customers in a unique way. - **Innovative Product Demonstrations:** Opportunities for creating memorable product demonstrations that effectively communicate product benefits. ### Where This Applies - **Beverage Packaging:** Innovation opportunities in beverage packaging design that creatively showcase product features. - **Weight Loss Industry:** Innovative packaging concepts and product demonstrations that effectively communicate the benefits of weight loss products. - **Health and Wellness Industry:** Potential for interactive and visually engaging packaging designs in the health and wellness industry that educate and inform consumers. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md)