# Coffee Date Events Match.com and Starbucks Couple Up for a Romantic Matchmaking Event By Laura McQuarrie | Published 2015-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matchmaking-event References: [gizmodiva](http://gizmodiva.com/gastronomy/match-and-starbucks.php) & [api.viglink](http://api.viglink.com/api/click?format=go&jsonp=vglnk_14230580581566&key=b322404d6c0ffc6527bf1070694fb485&libId=7d93c07f-1978-4043-9c47-e9b74c26aede&loc=http://gizmodiva.com/gastronomy/match-and-starbucks.php&v=1&out=http://www.psfk.com/2015/02/match-com-starbucks-coffee-shop-dates.html&ref=http://feedly.com/i/subscription/feed/http://gizmodiva.com/feed/&title=Match.Com) Since meeting someone over coffee is one of the easiest and most affordable ways to make a romantic connection, [Match](https://www.trendhunter.com/trends/datingcom).com and [Starbucks](https://www.trendhunter.com/trends/starbucks-valentines-day-merch) teamed up to create a matchmaking event. Inspired by the fact that millions of its users show an interest in "coffee and conversation," Match is arranging the 'World's Largest Starbucks Date' on February 13th. The site has a special feature that now lets Match members send invites to users to meet at a nearby Starbucks. For its role as host, Starbucks will be serving a special [Valentine's](https://www.trendhunter.com/trends/marys-brigadeiro-sweets) Day menu that includes coffee for two, double chocolate brownies, raspberry mochas, flat white espressos, croissants and heart-shaped cookies. Although the items on the Valentine's menu will only be offered for a limited time, the meet at Starbucks will now be a permanent feature on Match's site. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Romantic Matchmaking Events:** There is an opportunity to create more events that combine romance and matchmaking, bringing together people who share common interests. - **Coffee-based Matchmaking:** Other dating apps or platforms could partner with coffee shops to create similar matchmaking opportunities for their users. - **Limited-time Menus for Special Events:** Restaurants and cafes can take advantage of special occasions to create limited-time menus that cater to the theme or mood of the event. ### Industries Being Reshaped - **Dating and Matchmaking:** The dating and matchmaking industry can explore new ways to provide unique experiences for users and differentiate themselves from competitors. - **Coffee Shop and Cafe:** Coffee shops and cafes can collaborate with dating platforms or organize their own matchmaking events to attract new customers. - **Food and Beverage:** Restaurants and brands in the food and beverage industry can leverage special occasions to create attractive limited-time menus and increase customer engagement. ## Related on Trend Hunter - [Dating App Cafe Collaborations](https://www.trendhunter.com/trends/bumble-honey-latte.md) - [Valentine's Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-valentines-day-merch.md) - [Chocolate Valentine's Coffees](https://www.trendhunter.com/trends/starbucks-coffee-japan-1.md) - [Edgy Romantic Beverages](https://www.trendhunter.com/trends/rockmance-frappucino.md) - [Dating App Coffeeshops](https://www.trendhunter.com/trends/le-cafe-bumble.md) - [Romantic Cafe Loyalty Rewards](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-buy-one-share-one.md) - [Dessert-Themed Valentine's Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks.md) - [Seasonal Strawberry-Themed Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-menu.md) - [Sensorial Valentine's Frappuccinos](https://www.trendhunter.com/trends/cacao-strawberry-mousse-frappuccino.md)