# Meticulous Matchmaking Sites Combinar Combines Old-School Methods with New-School Tech By Marc Plain | Published 2011-08-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/matchmaking-contacts-partners-combinar References: [combinar.net](http://www.combinar.net) & [combinar.net](http://combinar.net/about/) Combinar, a company from Helsinki, Finland, tries to adapt the [professional matchmaker business model](https://www.trendhunter.com/trends/1-million-matchmaking) of the past with the social networking of the future. Instead of offering another database where people can search and find [business partners and contacts](https://www.trendhunter.com/trends/osmos), Combinar offers a service, which, according to the company should "reduce frustrations and fraud." Upon sign-up, each new member chooses criteria for their ideal partner. The Combinar staff then go through the site with a fine-toothed comb in search for someone who matches the initial criteria, just like a traditional matchmaker would do. Instead of allowing users to browse databases, Combinar presents [potential partners](https://www.trendhunter.com/trends/cheers-dating-app). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 8% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Personalized Matchmaking:** Combining traditional matchmaker methods with modern technology, there is a disruptive innovation opportunity in creating personalized matchmaking services. - **Enhanced Security Measures:** With a focus on reducing frustrations and fraud, there is a disruptive innovation opportunity in developing enhanced security measures for online matchmaking platforms. - **Efficient Partner Selection:** By utilizing a fine-toothed comb approach to find ideal business partners, there is a disruptive innovation opportunity in optimizing the process of partner selection on matchmaking sites. ### Who This Affects Most - **Online Dating:** The personalized matchmaking trend presents a disruptive innovation opportunity within the online dating industry. - **Cybersecurity:** The enhanced security measures trend presents a disruptive innovation opportunity within the cybersecurity industry. - **Technology Consulting:** The efficient partner selection trend presents a disruptive innovation opportunity within the technology consulting industry. ## Related on Trend Hunter - [Hybrid Dating Apps](https://www.trendhunter.com/trends/when-we-first.md) - [Professional-Focused Dating Apps](https://www.trendhunter.com/trends/lady-matchmaker.md) - [Modern Matchmaking Platforms](https://www.trendhunter.com/trends/marriage-mate.md) - [AI Social Companions](https://www.trendhunter.com/trends/future-match.md) - [Startup Partner Matchmaking](https://www.trendhunter.com/trends/indiemerger.md) - [Smart Social Matching](https://www.trendhunter.com/trends/cielo.md) - [Real-Time Video Matching](https://www.trendhunter.com/trends/call-me-maybe.md) - [Matchmaker-Trained AI Apps](https://www.trendhunter.com/trends/three-day-rule.md) - [Interest-Based Matchmaker Apps](https://www.trendhunter.com/trends/matchmaker-apps.md)