# Double Sided Matches Paolo Ulian's Design Saves Trees By Ayman | Published 2008-06-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/matches-by-paolo-ulian References: [patasign](http://www.patasign.com/design/paolo-ulian-e-il-fiammifero.html) What a totally brilliant idea! When we light a match stick, we usually use a small portion of the wood while the rest goes to waste. Italian designer **Paolo Ulian** came up with this extremely simple, yet utterly innovative, design of a [double-sided match](https://www.trendhunter.com/trends/tabletop-lighter) that allows the same stick to be used twice and thus [cuts wood waste by half](https://www.trendhunter.com/trends/legni-collection). Ulian even came up with a convenient matchbox design that has two compartments; one for fresh matches and one for half used ones. Now why didn't someone think of this already? Really!!! ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Double-sided Matches:** The trend of designing matches with two burnable sides to reduce wood waste. - **Sustainable Design:** The trend of creating eco-friendly products, like double-sided matches, to minimize environmental impact. - **Resource Conservation:** The trend of finding innovative ways to reduce waste and optimize resource usage, such as doubling the utility of match sticks. ### Who This Affects Most - **Consumer Goods:** The industry that can benefit from producing and marketing double-sided matches to environmentally conscious consumers. - **Packaging:** The industry that can explore new packaging designs, like two-compartment matchboxes, to accommodate innovative products. - **Sustainability:** The industry focused on promoting sustainable practices and products, which could embrace the concept of double-sided matches as a disruptive innovation. ## Related on Trend Hunter - [Slick Rechargeable Lighters](https://www.trendhunter.com/trends/rechargeable-lighter.md) - [Single-Piece Wooden Chair Concepts](https://www.trendhunter.com/trends/slide-table-1.md) - [Wooden Twin Chair Designs](https://www.trendhunter.com/trends/same-same.md) - [Geometric Steel Fire Starters](https://www.trendhunter.com/trends/spark-fire.md) - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Twin-Piece Modular Designs](https://www.trendhunter.com/trends/agni-modular.md) - [Reusable Chewing Gum Containers](https://www.trendhunter.com/trends/chewing-gum-container.md) - [Simple Assembly Sustainable Shelves](https://www.trendhunter.com/trends/svolta.md) - [Ecological Dual Lampshade Designs](https://www.trendhunter.com/trends/air-light.md)