# Hot Rods for Kids Matchbox Ads By Bianca | Published 2008-05-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/matchbox-kids-ad References: [adofdamonth](http://www.adofdamonth.com/ads/show/3696) & [matchbox](http://www.matchbox.com/home.aspx) I love commercials inspired by the fantasies of children! This clever [Matchbox](http://www.matchbox.com/home.aspx)campaign looks like photo stills from class movies, only instead of handsome men and stunning women in the vintage cars, it's kids who are still a good half decade from obtaining their licenses. The [toy car ads](https://www.trendhunter.com/trends/pass-n-go-164), by [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers), Frankfurt, feature children sitting in hot rods, exuding demeanors so cool, you'd wonder if they were related to James Dean. One image shows a young boy in a denim jacket, sitting in a Mustang convertible. Another shows a dirty blonde boy in a [bronze Fleetwood](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood), arm casually propped on the open window ledge in a way he'd probably seen his father do. The third photo is of mullet-sporting child in an El Dorado. These ads are too cute. I can't help imaging how great it would be to send the grandparents a poster like this of their grandchildren posing in their old dream cars! ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Toy Car Ads:** Opportunity for disruptive innovation in the toy industry by showcasing children in cool hot rod cars instead of the typical adult models. - **Childhood Fantasies:** Opportunity for disruptive innovation in children's advertising by tapping into the imagination and dreams of kids. - **Nostalgic Marketing:** Opportunity for disruptive innovation in automotive advertising by evoking nostalgia and emotional connections to classic cars. ### Where This Applies - **Toy Industry:** Opportunity for disruptive innovation in the toy industry by creating unique and nostalgic advertising campaigns. - **Children's Advertising:** Opportunity for disruptive innovation in the children's advertising industry by incorporating childhood fantasies into marketing strategies. - **Automotive Advertising:** Opportunity for disruptive innovation in the automotive advertising industry by using nostalgic and emotional elements to connect with consumers. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Iconic Doll Movie Cars](https://www.trendhunter.com/trends/1957-chevy-corvette.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md) - [Doll-Themed Pink Cars](https://www.trendhunter.com/trends/barbie-1.md) - [Decayed Car Playsets](https://www.trendhunter.com/trends/hot-wheels-x-daniel-arsham.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md)