# Iconic Doll Controversies The Clothesless Matchbox Barbie Calendar Provokes Legal Problems By Katie Cordrey | Published 2010-12-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/matchbox-barbie-calendar References: [anorak](http://www.anorak.co.uk/256419/the-consumer/the-naked-mad-men-matchbox-barbie-doll-calendar.html) & [web.orange](http://web.orange.co.uk/article/quirkies/Barbie_makers_to_sue_over_lesbian_calendar) The Matchbox [Barbie](https://www.trendhunter.com/trends/barbie-by-american-girl) calendar is the work of students Breno Cosa and Guilherme Souza of the Brother Ad School, Buenos Aires. Their calendar depicts two unclothed Barbies posing on the beach, creating scenes which have stirred up quite a controversy. The creative students claim that the Matchbox Barbie calendar was created in cooperation with [Matchbox cars](https://www.trendhunter.com/trends/jelly-belly-and-mattel) –- a toy that, like Barbie, is owned by [Mattel](https://www.trendhunter.com/trends/mattel-2). Reportedly, the claim is not true and at least one Mattel representative has indicated that the company plans to take legal action against the creators. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Artistic Collaborations:** The Matchbox Barbie calendar controversy highlights the trend of artists collaborating with iconic brands to create provocative pieces. - **Legal Challenges in Brand Partnerships:** Mattel's planned legal action showcases the trend of legal disputes arising from unauthorized collaborations between artists and established brands. - **Unconventional Marketing Strategies:** The Matchbox Barbie calendar controversy reveals the trend of using controversial and attention-grabbing marketing campaigns to generate buzz and spark discussion. ### Sectors Adopting This - **Art and Fashion:** The controversial Matchbox Barbie calendar presents disruptive innovation opportunities for artists and fashion designers to collaborate on boundary-pushing projects. - **Intellectual Property and Trademarks:** The legal issues surrounding the Matchbox Barbie calendar creation highlight the need for innovative solutions and services in the intellectual property and trademark industry. - **Advertising and Public Relations:** The attention and controversy generated by the Matchbox Barbie calendar can be leveraged by advertising and PR professionals to explore new, bold marketing strategies. ## Related on Trend Hunter - [Art-Focused Retail Capsules](https://www.trendhunter.com/trends/mattel-2.md) - [Glamorous Collector Dolls](https://www.trendhunter.com/trends/barbie-by-american-girl.md) - [Doll-Centric Festival Experiences](https://www.trendhunter.com/trends/barbie-dream-fest.md) - [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md) - [Multi-Brand Match Games](https://www.trendhunter.com/trends/mattel-match-toybox-unlocked.md) - [Iconic Doll Movie Cars](https://www.trendhunter.com/trends/1957-chevy-corvette.md) - [Iconic Doll-Inspired Pink Phones](https://www.trendhunter.com/trends/barbie-flip-phone.md) - [Iconic Doll-Inspired Exhibitions](https://www.trendhunter.com/trends/barbie-the-exhibition.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md)