# Facebook Love-Seeking Apps Matchbook Attempts to Find the Perfect Match from Your Friends List By Kevin Young | Published 2012-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matchbook References: [matchbooklove](http://www.matchbooklove.com/) & [youtube](http://www.youtube.com/watch?v=PFauPF3Kw74) If you can't find love in the real world, take it to the next level by using [Facebook's](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) Matchbook app to seek your lover. It's a modern-day [match-making app](https://www.trendhunter.com/trends/ai-matchmaker) that scrounges through your friends list to find the best romantic candidates. Matchbook instantly calculates you and your friends' qualities and rounds up the best matches. It's fast and can be fun while saving you the trouble of going to eHarmony or Lavalife, if you haven't tried that yet. Users can click on a person and touch the match button. This introduces potential couples to each other and connects them through [private messages](https://www.trendhunter.com/trends/call-me-maybe). There's no charge with the Matchbook app, and when you do fall in love, it's all thanks to Facebook. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Social Media Matchmaking:** Creating dating apps that leverage social media platforms, like Facebook, to help users find potential romantic partners from within their own network. - **Automated Compatibility Assessment:** Developing algorithms that analyze users' qualities and compatibility factors to generate matches quickly and accurately. - **Free and Convenient Dating Services:** Providing dating apps that offer no-cost usage and a seamless user experience, making it easier for individuals to find love online. ### Industries Being Reshaped - **Social Networking:** Opportunities for social media platforms to incorporate matchmaking features and monetize user interactions in the dating landscape. - **Artificial Intelligence:** Integrating AI technology to develop advanced matchmaking algorithms that can accurately assess compatibility and deliver personalized recommendations. - **Online Dating:** Innovations in online dating platforms and apps to provide free and convenient services that cater to the evolving needs of individuals seeking romantic relationships. ## Related on Trend Hunter - [Matchmaking Book Discovery Apps](https://www.trendhunter.com/trends/book-discovery.md) - [Matchmaking Dating Apps](https://www.trendhunter.com/trends/cheers-dating-app.md) - [Social Dating App Features](https://www.trendhunter.com/trends/tinder-3.md) - [Online Dating AI Assistants](https://www.trendhunter.com/trends/facebook-dating-assistant.md) - [Ai-Supported Smart Dating Tools](https://www.trendhunter.com/trends/facebook-dating-2.md) - [Professional-Focused Dating Apps](https://www.trendhunter.com/trends/lady-matchmaker.md) - [In-App Recommendation Features](https://www.trendhunter.com/trends/recommend-to-a-friend.md) - [Interest-Based Matchmaker Apps](https://www.trendhunter.com/trends/matchmaker-apps.md) - [Personality-Focused Dating Apps](https://www.trendhunter.com/trends/bokay-app.md)