# Twilight-Branded Matcha Teas 'MatchaZuki' Offers Quality Tea in Sleek Packaging By Mishal Omar | Published 2017-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matchazuki References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/matchazuki.html) & [matchazuki](http://www.matchazuki.com/) MatchaZuki is an authentic tea brand based in Bangkok, Thailand and enlisted the creative agency 'ihapstudio' to design the packaging for its [matcha collection](https://www.trendhunter.com/trends/wicked-for-good-matcha-collection). The products come in standard, resealable packaging that most other teas are offered in -- ensuring that consumers understand their purpose and that their contents remain fresh for as long as possible. Each package comes with a label that features an image of a field, and the way the [matcha teas](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha) are differentiated from one another is what point in the day the field represents. This provides a creative method of letting MatchaZuki consumers know at what point the teas were harvested. This [tea packaging](https://www.trendhunter.com/trends/skinny-tea) is both simple and eye-catching, allowing the brand to stand out in a large market. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Tea Branding:** There is an opportunity for innovative and authentic packaging designs in the tea industry, allowing brands to differentiate themselves and attract consumers. - **Product Differentiation Through Storytelling:** Using visual storytelling on packaging to differentiate products based on factors like harvesting time can create a unique selling point for brands. - **Eye-catching Packaging Design:** Eye-catching and visually appealing packaging designs can help brands stand out in a crowded market, attracting consumer attention and increasing sales. ### Sectors Adopting This - **Tea Packaging:** The tea packaging industry can explore innovative designs and labels to enhance the appeal and functionality of their products. - **Creative Agency Services:** Creative agencies can assist tea brands in designing unique and eye-catching packaging to differentiate their products in the market. - **Consumer Packaged Goods (CPG):** Brands in the CPG industry can explore disruptive packaging designs to gain a competitive edge and increase brand awareness. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Matcha-Infused Teabags](https://www.trendhunter.com/trends/matcha-infused-tea.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Design-Forward Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueurs.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Pattern-Topped Matcha Refreshments](https://www.trendhunter.com/trends/mikuriya-matcha-drinks.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)