# Cooling Solid Facial Toners The Milk Makeup Matcha Toner is Formulated with Kombucha & Witch Hazel By Grace Mahas | Published 2020-06-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-toner References: [milkmakeup](https://www.milkmakeup.com/matcha-detoxifying-mask.html) & [milkmakeup](https://www.milkmakeup.com/matcha-detoxifying-mask.html) The Milk Makeup Matcha Toner is an eco-friendly, vegan toner that works to restore your skin's pH levels. The solid facial toner is formulated with matcha green tea, kombucha, and witch hazel to [removes oil, detoxifies pores](https://www.trendhunter.com/trends/multifunctional-toner), and [brighten dull and uneven complexions](https://www.trendhunter.com/trends/byoma-brightening-toner). Milk Makeup recommends using the [solid Matcha Toner](https://www.trendhunter.com/trends/matcha-toning-peeling-gel) after washing with the solid Matcha cleanser. To use the toner, swipe the stick gently onto your skin and pat the excess using your fingertips. Users will begin feeling a cool, refreshing sensation upon application. The Milk Makeup Matcha Toner is suited for both sensitive and oily skin types and its TSA-friendly solid formula makes it the perfect product to bring while traveling. Image Credit: Milk Makeup ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Beauty:** There is opportunity for companies to explore more eco-friendly and sustainable production methods for beauty products like the Milk Makeup Matcha Toner. - **Solid Beauty Products:** The Milk Makeup Matcha Toner is an example of the growing trend of solid beauty products, providing convenience for consumers and reducing waste. - **Skin Ph Restoration:** With a focus on restoring skin pH levels, there is potential for the development of more products that target this aspect of skincare, as seen in the Milk Makeup Matcha Toner. ### Industries Being Reshaped - **Beauty:** The beauty industry can explore more eco-friendly production methods and solid beauty products like the Milk Makeup Matcha Toner. - **Skincare:** Skincare companies can look to develop more products aimed at restoring skin pH levels, as seen in the Milk Makeup Matcha Toner. - **Travel:** The Milk Makeup Matcha Toner's travel-friendly solid formula presents an opportunity for the development of more beauty and skincare products suited for travelers. ## Related on Trend Hunter - [Hydrating Milky Toners](https://www.trendhunter.com/trends/green-tea-ceramide-milk.md) - [Snow Mushroom-Infused Toners](https://www.trendhunter.com/trends/thayers-milky-face-toner-skin-care-with-snow-mushroom-and-hyaluronic-acid.md) - [Priming Matcha Cleansers](https://www.trendhunter.com/trends/matcha-cleanse.md) - [Balancing Toner Mists](https://www.trendhunter.com/trends/balancing-toner-mist.md) - [Rose Petal-Infused Facial Toners](https://www.trendhunter.com/trends/rose-petal-facial-toner.md) - [Matcha-Inspired Wellness Rituals](https://www.trendhunter.com/trends/colleen-rothschild.md) - [Oil-Balancing Milky Moisturizers](https://www.trendhunter.com/trends/dewy-milk-moisturizer.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Soothing Toner Mists](https://www.trendhunter.com/trends/redness-relief-soothing-toner.md)