# Pull-Tab Matcha Tins Teapigs' Matcha Tea Powder Comes in a Small a Soda-Inspired Container By Laura McQuarrie | Published 2015-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-tea-powder References: [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=35998814&category=BEAUTY-WELLNESS) Considering the high price that [premium Japanese matcha tea powder](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha) usually carries, it is generally sold in very small quantities to keep it fairly affordable. This particular package from Teapigs puts a quirky spin on [traditional packaging](https://www.trendhunter.com/trends/fellow-matcha-set), with a soda-inspired design. Rather than having a plastic or foil tab to pull back and reveal fresh contents, the Teapigs container uses the same style of pull-tab that can be soon on some food and beverage containers. The inventive packaging solution is fresh and modern way to present a traditional product to a younger demographic. In terms of branding, rather than focusing too much on the immense [antioxidant benefits of matcha tea powder](https://www.trendhunter.com/trends/matcha-chocolate-bar), the tin only includes a charming illustration of a green tea beverage, plus a mention of the powder as a "superpower green." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Innovative Packaging Designs:** Traditional products can leverage innovative packaging designs, such as a pull-tab container design inspired by soda, to appeal to a younger and more design-conscious audience. - **Visual Branding:** Visual branding that highlights a product's unique features and uses attractive illustrations, such as a charming illustration of a green tea beverage, appeal to a younger demographic and drive sales. - **Affordable Luxury Products:** By packaging premium Japanese matcha tea powder in a small and affordable container, companies can attract consumers who want to experience luxury and quality at a reasonable price point. ### Industries Being Reshaped - **Tea Industry:** Innovative packaging designs and visual branding can help tea companies differentiate their products and appeal to younger and design-conscious audiences. - **Beverage Industry:** Innovative packaging designs inspired by soda cans can help companies in the beverage industry stand out on store shelves and drive sales. - **Luxury Goods Industry:** Affordable luxury products, such as premium Japanese matcha tea powder in a small and affordable container, can help companies in the luxury goods industry expand their customer base and increase revenue. ## Related on Trend Hunter - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Matcha-Infused Teabags](https://www.trendhunter.com/trends/matcha-infused-tea.md) - [Redesigned Skinny Tea Packaging](https://www.trendhunter.com/trends/skinny-tea.md) - [Dissolvable Tea Packaging](https://www.trendhunter.com/trends/mi-terro.md)