# Velvety Matcha Milkshakes The MOOYAH Matcha Shake is Creamy Yet Nuanced By Michael Hemsworth | Published 2025-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-shake References: [qsrmagazine](https://www.qsrmagazine.com/news/mooyah-releases-new-matcha-shake/) & [mooyah](http://www.mooyah.com)  The [MOOYAH Matcha Shake](https://www.trendhunter.com/trends/dark-chocolate-peppermint-shake) is headed to the brand's participating locations as a new creamy yet nuanced menu item that's perfect for enjoying this month when on the hunt for something indulgent yet slightly unexpected. The shake is crafted with a base of vanilla ice cream along with [matcha green tea](https://www.trendhunter.com/trends/matcha-drinks) in the mix, which will provide a creamy texture with the signature taste profile of umami green tea. The shake is thus perfect on its own, as a dessert or for pairing with your choice of burger and/or side. Director of [Integrated](https://www.trendhunter.com/trends/Integrated-womens-nutrition-care) Marketing and Communications Cait Dunn spoke on the MOOYAH Matcha Shake saying, "At MOOYAH, we love celebrating fresh starts with bold new flavors. The Matcha Shake offers a fun twist on the classic shake experience, perfect for anyone looking to mix up their routine with something refreshingly unique. Whether you’re a matcha enthusiast or trying it for the first time, we’re confident this treat will quickly become a favorite.” Image Credit: MOOYAH ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 59% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Matcha Infusion:** Matcha's incorporation into mainstream desserts reflects a growing trend towards traditional Asian flavors in Western markets. - **Gourmet Milkshakes:** Elevating milkshakes with premium ingredients like matcha presents a trendy fusion that redefines a classic treat for modern palates. - **Flavor Customization:** Offering unique flavor combinations enables consumers to personalize their culinary experiences, highlighting a trend towards bespoke dining options. ### Sectors Adopting This - **Food and Beverage:** The Food and Beverage industry is embracing global flavors, providing an opportunity for new product lines like matcha-infused creations that cater to adventurous consumers. - **Quick-service Restaurants:** Quick-Service Restaurants can leverage unique offerings such as matcha milkshakes to differentiate themselves in a competitive fast-food market. - **Health and Wellness:** The Health and Wellness industry can tap into the appeal of matcha's perceived benefits, expanding their product range with indulgent yet health-connoted alternatives. ## Related on Trend Hunter - [Umami Matcha Cookie Milkshakes](https://www.trendhunter.com/trends/matcha-cookies-cream-shake.md) - [Dark Chocolate Peppermint Shakes](https://www.trendhunter.com/trends/dark-chocolate-peppermint-shake.md) - [Cookie-Infused Mocha Shakes](https://www.trendhunter.com/trends/mocha-oreo-cookie-shake.md) - [Banana Cream Pie Shakes](https://www.trendhunter.com/trends/banana-cream-pie-shake.md) - [Candy-Topped Vanilla Shakes](https://www.trendhunter.com/trends/summer-candy-crush-shake.md) - [Pecan Pie-Flavored Shakes](https://www.trendhunter.com/trends/pecan-pie-shake.md) - [Matcha Tea Smoothie Bowls](https://www.trendhunter.com/trends/oakberry-matcha.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Creamy Thai-Inspired Shakes](https://www.trendhunter.com/trends/shake-shack-thailand.md)