# Matcha Cream Cheese Spreads La La Land and PopUp Bagels Dropped a Limited-Edition Matcha Schmear By Laura McQuarrie | Published 2025-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-schmear References: [instagram](https://www.instagram.com/p/DSYdRYYEiDa/?hl=en)  [La La Land Kind Café](https://www.trendhunter.com/trends/peach-matcha-latte), the coffee destination committed to spreading kindness, teamed up with PopUp Bagels to launch an exclusive [Matcha Schmear](https://www.trendhunter.com/trends/chelsea-piera-x-ample-hills-creamery), asking "how much matcha is too much matcha?" Matcha is popular because it delivers a distinctive flavor, vibrant green color, and wellness halo, making matcha-infused food products feel both indulgent and mindful. This limited-time cream cheese bagel spread takes cues from La La Land's signature matcha serve and packs [PopUp Bagels'](https://www.trendhunter.com/trends/gingerbread-cream-cheese) renowned cream cheese full of earthy notes and a hue to match. The collaborative Matcha Schmear recently launched at PopUp Bagels' Brentwood Grand Opening, offering a warm welcome to the neighborhood and a special treat for local matcha lovers. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 84% | Activity: 91% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Food Collaborations:** Collaborations between niche cafes and specialty food makers cultivate exclusivity and generate buzz with limited-time offerings, attracting enthusiasts and influencers alike. - **Wellness-infused Indulgence:** Combining health-focused ingredients like matcha with indulgent products satisfies consumers' growing interest in maintaining wellness without sacrificing taste. - **Culinary Adaptation of Matcha:** Matcha's expansion into various culinary categories showcases its versatility and the continuing trend of traditional ingredients being reimagined for modern palates. ### Industries Being Reshaped - **Specialty Food and Beverage:** The specialty food industry thrives on unique flavor profiles and wellness trends, offering ample opportunities for innovative co-branded products like matcha-infused spreads. - **Wellness Food Products:** With a focus on health-conscious ingredients, the wellness food sector can harness the popularity of superfoods such as matcha to create appealing, nutrient-rich options. - **Gourmet Coffee and Café Chains:** Café chains tapping into cross-market collaborations can elevate their offerings by pairing gourmet beverages with complementary food items, enhancing the overall consumer experience. ## Related on Trend Hunter - [Tropical Ube Cream Cheeses](https://www.trendhunter.com/trends/ube-caramelized-maui-gold-pineapple-schmear.md) - [Dating App Cafe Collaborations](https://www.trendhunter.com/trends/bumble-honey-latte.md) - [Fragrance-Inspired Matcha Lattes](https://www.trendhunter.com/trends/peach-matcha-latte.md) - [Cheesy Macaroni-Flavored Spreads](https://www.trendhunter.com/trends/kraft-mac-cream-cheese-schmear.md) - [Festive Cream Cheese Spreads](https://www.trendhunter.com/trends/rainbow-cookie-cream-cheese.md) - [Kindness-Centered Kids Menus](https://www.trendhunter.com/trends/la-la-kids-menu.md) - [Limited-Time Honey-Inspired Summer Menus](https://www.trendhunter.com/trends/popup-bagels1.md) - [Exclusive Hot Sauce Spreads](https://www.trendhunter.com/trends/truff-hot-sauce-schmear.md) - [Gourmet Pretzel Bites](https://www.trendhunter.com/trends/hot-box-pretzels.md)