# Matcha Pudding Snacks Starbucks Japan is Adding a Tasty Green Pudding to Its Menu By Riley von Niessen | Published 2017-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-pudding References: [hypebae](https://hypebae.com/2017/4/starbucks-japan-matcha-pudding) & [en.rocketnews24](http://en.rocketnews24.com/2017/04/03/starbucks-japan-now-has-matcha-pudding-on-the-menu/) For a limited-time only, [Starbucks](https://www.trendhunter.com/trends/starbucks-japan-matcha) Japan will have matcha pudding available from its menu. The green-hued snacks come in small containers that emulate the design of its iconic take-out cups, and feature friendly slogans on the sides like "Each day is a gift," "It's time to start," and "Make someone's day." The pudding itself has a smooth and creamy texture. It's flavor is said to be bittersweet, as the green tea powder is plentiful in the formula. For extra flavor, some consumers have been asking for a dollop of whipped cream on top. So far, the [matcha puddings](https://www.trendhunter.com/trends/spirited-away-puddings) have proven to be a popular commodity, and Japanese consumers have excitedly shared their own images of the exclusive item on [Instagram](https://www.trendhunter.com/trends/mikuriya-matcha-drinks). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 36% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Matcha-pudding as a Snack Trend:** With the growing interest in matcha-flavored products, there is an opportunity for snack companies to create a line of matcha pudding snacks as a healthier alternative to traditional pudding cups. - **Personalized Packaging Trend:** Companies can benefit from incorporating personalized designs on their packaging, such as the friendly slogans on Starbucks Japan's matcha pudding cups. - **Flavored Pudding Trend:** As consumers continue to seek new and unique flavor experiences, there is potential for companies to experiment with different pudding flavors beyond traditional chocolate and vanilla. ### Who This Affects Most - **Snack Industry:** Snack companies can use this trend to create a line of matcha pudding snacks as a healthier alternative to traditional pudding cups. - **Packaging Industry:** As personalized packaging becomes more in demand, companies in the packaging industry can incorporate this into their designs. - **Food Industry:** Players in the food industry can expand their offerings by experimenting with unique pudding flavors. ## Related on Trend Hunter - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Creamy Cherry Blossom Beverages](https://www.trendhunter.com/trends/starbucks-dessert-drink.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md) - [Pistachio Matcha Tea Lattes](https://www.trendhunter.com/trends/matcha-crushed-pistachio-milk-tea-latte.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [Springtime Sakura Dessert Drinks](https://www.trendhunter.com/trends/sakura-matcha-with-sakura-jelly.md) - [End-of-Year Cafe Matcha Lattes](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte.md) - [Green Tea Chai Lattes](https://www.trendhunter.com/trends/new-green-tea.md)