# Protein-Packed Matcha Shakes Bol's New Matcha Power Shake Delivers 27 Grams of Protein By Katherine Pendrill | Published 2026-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-power-shake References: [foodbev](https://www.foodbev.com/news/bol-jumps-on-matcha-trend-with-new-power-shake)  UK plant-based food and beverage brand [Bol](https://www.trendhunter.com/trends/bol-blueberry-power-shake) is jumping on two major trends – high protein offerings and matcha – with the release of its new Matcha Power Shake. The latest addition to its lineup of nutritionally complete drinks, Bol's new Matcha Power Shake delivers [ready-to-drink matcha](https://www.trendhunter.com/trends/oat-drink-matcha) with an added protein boost. Each bottle is made with Japanese matcha green tea powder, and delivers 27 grams of [plant protein](https://www.trendhunter.com/trends/almondmilk-protein-shakes) and 10 grams of fiber in every serving. As Bol’s Head of Brand, Hollie Fox, explains, "“Matcha has become far more than a trend – it now represents a modern, balanced lifestyle centred around wellness... Its naturally sustained energy profile makes it a perfect fit for our Power Shake range: designed to deliver convenient, complete nutrition using real food ingredients.” The new Matcha Power Shake will launch as an online exclusive in June of 2026. Image Credit: Bol ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 82% | Activity: 77% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **High-protein Plant-based Beverages:** A growing consumer demand for plant-derived proteins is enabling beverage formats that replace traditional dairy and meat proteins with concentrated plant blends delivering comparable macronutrient profiles. - **Functional Matcha Integration:** The fusion of ceremonial-grade matcha with functional ingredients like protein and fiber is creating a new category of long-lasting, clean-energy wellness products that bridge tea culture and nutrition science. - **Nutritionally Complete Ready-to-drink:** Ready-to-drink formulations that pack balanced macros, micronutrients and convenience into single-serve bottles are redefining meal-replacement and on-the-go nutrition expectations. ### Who This Affects Most - **Food and Beverage Retail:** Retailers are encountering opportunities to curate premium shelf and online assortments focused on high-protein, functional beverages that command higher margins and brand loyalty. - **Sports Nutrition and Supplements:** Sports-focused brands and formulators are positioned to integrate plant-based protein with performance ingredients like matcha to appeal to both fitness enthusiasts and wellness-oriented consumers. - **E-commerce Grocery Platforms:** Online grocery channels are becoming critical launchpads for niche functional beverages, enabling targeted marketing, subscription models and direct consumer feedback loops. ## Related on Trend Hunter - [Plant-Based Matcha Drinks](https://www.trendhunter.com/trends/alpro-matcha.md) - [Plant-Based Superfood Powders](https://www.trendhunter.com/trends/superfood-daily-blend.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Nutritionally Complete Blueberry Shakes](https://www.trendhunter.com/trends/bol-blueberry-power-shake.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Light Meal Replacements](https://www.trendhunter.com/trends/huel-lite-vanilla-matcha.md) - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Savory Plant Protein Shakes](https://www.trendhunter.com/trends/plant-power-gazpacho.md)