# Energy-Boosting Tea Powders The Matcha Love Sweetened Matcha Powder is for Hot and Cold Drinks By Michael Hemsworth | Published 2017-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-powder References: [preparedfoods](http://www.preparedfoods.com/articles/119326-sweetened-matcha-green-tea-powder-mix) The [Matcha](https://www.trendhunter.com/trends/matcha-collection) Love Sweetened Matcha Powder is a new [green tea powder](https://www.trendhunter.com/trends/melo-matcha) that can be used to create [smoothies, lattes, specialty tea drinks](https://www.trendhunter.com/trends/matcha-latte-with-probiotics) and more without having to be a master of the craft of making tea. Capable of being used in hot or cold drinks, the powder is made with 100% Japanese matcha and will provide a gentle boost to energy. This makes it possible to add the powder into a beverage and feel energized without having to reach for coffee or energy drinks. The Matcha Love Sweetened Matcha Powder is a great product for those who want to foray into the world of matcha tea without having to worry that they might brew it the wrong way. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Green Tea Powder:** The use of green tea powder as an ingredient opens up opportunities for innovative and convenient tea-based products. - **Energy-boosting Beverages:** The demand for healthier alternatives to coffee and energy drinks creates a market for energy-boosting tea powders. - **Convenience in Tea Preparation:** The development of tea powders simplifies the process of making tea, appealing to busy individuals seeking quick and easy options. ### Industries Being Reshaped - **Health and Wellness:** The health benefits of green tea powder create opportunities for products in the health and wellness industry. - **Beverage:** The energy-boosting tea powders can disrupt the beverage industry by offering an alternative to traditional energizing drinks. - **Food and Beverage Service:** Tea powders provide an opportunity for restaurants and cafes to offer unique drink options with minimal complexity and preparation time. ## Related on Trend Hunter - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Portable Matcha Packets](https://www.trendhunter.com/trends/sugarfree-sweetened-matcha-to-go.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md) - [Fruitful Matcha Powders](https://www.trendhunter.com/trends/matcha-1.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md)