# Matcha-Filled Sandwich Cookies The New Matcha Oreos Put a Japanese Twist on the Iconic Biscuits By Katherine Pendrill | Published 2016-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-oreos References: [en.rocketnews24](http://en.rocketnews24.com/2016/03/28/we-try-the-new-full-sized-matcha-oreo-cookies-from-japan/) & [yamazaki-nabisco.co.jp](http://www.yamazaki-nabisco.co.jp/brand_nb/oreo/index_oreo_matcha.html) Yamazaki-Nabisco recently put a Japanese twist on its famous chocolate biscuits with the release of its new matcha Oreos. Although the company has released several matcha-flavored delicacies such as soft cookies and mini chocolate bars, this the first time consumers have been able to purchase [full-size Oreo cookies](https://www.trendhunter.com/trends/oreo-cookie-products) in the sweet green tea flavor. The new matcha Oreos consist of a [matcha cream](https://www.trendhunter.com/trends/starbucks-japan-matcha) stuffed between two firm chocolate biscuits. The matcha used to make the cookies comes from Uji in Kyoto, which is considered one of Japan's most revered tea-growing regions. This information is branded on the packaging itself, with a gold seal that reads 'Japan Original.' While the matcha-flavored biscuits are only available in Japan, the demand for [green tea-flavored products](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens) is steadily growing in places like North America and Europe. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Green Tea Flavored Products:** A growing demand for green tea-flavored products in North America and Europe presents an opportunity for companies to innovate and create unique variations. - **Ethnic-inspired Snacks:** Companies can tap into the popularity of ethnic-inspired snacks by creating unique twists on traditional favorites. - **Premiumization of Snacks:** Consumers are willing to pay more for high-quality, premium snacks, presenting an opportunity for companies to elevate their offerings with premium ingredients and flavors. ### Where This Applies - **Snack Food Industry:** The snack food industry can incorporate matcha or other ethnic-inspired flavors into its product offerings to stay on trend and capture new markets. - **Confectionery Industry:** The confectionery industry can innovate by incorporating premium ingredients like matcha into their products or developing unique ethnic-inspired flavors. - **Food Retail Industry:** The food retail industry can capitalize on the growing demand for green tea-flavored snacks by stocking products with unique and innovative flavors. ## Related on Trend Hunter - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Decadent Matcha Cookies](https://www.trendhunter.com/trends/ef-and-be-bakehouse.md) - [Interactive Panda Cookies](https://www.trendhunter.com/trends/panda-oreos.md) - [Unique Asia-Exclusive Snacks](https://www.trendhunter.com/trends/asiaonly-oreos.md) - [Matcha Rice-Flour Doughnuts](https://www.trendhunter.com/trends/komedough-matcha-cream.md) - [Frozen Matcha-Flavored Ice Creams](https://www.trendhunter.com/trends/kit-kat-thailand.md) - [Ice Cream-Flavored Sandwich Cookies](https://www.trendhunter.com/trends/oreo-mint-chip.md) - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md) - [Curated Matcha Bundle Boxes](https://www.trendhunter.com/trends/matcha-box.md)