# Alcoholic Matcha Mixers Matcha no Osake Quickly Creates Flavorful Green Tea Cocktails By Laura McQuarrie | Published 2023-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-no-osake References: [soranews24](https://soranews24.com/2023/09/11/alcoholic-matcha-cocktail-base-from-sapporo-looks-like-green-tea-but-definitely-shouldnt-be-chugged/)  [Sapporo Breweries’](https://www.trendhunter.com/trends/xlarge-x-takumi) [Otona no Kutsurogi Jikan](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers) Matcha no Osake (“Adult Relaxing Time Alcoholic Matcha") combines matcha and vodka to offer a simpler way for adults to enjoy green tea cocktails. Notably, this product comes in at a full 20% alcohol, setting it apart from some of the most popular regular and strong [ready-to-drink cocktails](https://www.trendhunter.com/trends/on-the-rocks-x-house-of-suntory) in Japan. The reasoning behind this high alcohol content is that this product for green tea lovers is positioned as a cocktail base. This versatile mixer could be combined with soda water, milk or even still water for a non-carbonated option. Green tea cocktails have surged in popularity as consumers are drawn to the refreshing and slightly bitter notes of matcha, which offer a unique twist to traditional mixed drinks. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 32% | Activity: 60% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **High-alcohol Mixers:** Sapporo Breweries' matcha vodka mixer disrupts the market by offering a high-alcohol option for green tea cocktails. - **Versatile Cocktail Bases:** Matcha no Osake provides a versatile mixer that can be combined with various liquids, presenting opportunities for innovative cocktail creations. - **Surge in Green Tea Cocktails:** The popularity of green tea cocktails is on the rise as consumers seek refreshing and slightly bitter flavors for their mixed drinks. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the trend of high-alcohol mixers and expand their product offerings with innovative flavor combinations. - **Beverage Mixers:** The beverage mixer industry has an opportunity to create unique and versatile mixer products, such as matcha vodka mixers, to cater to the growing demand for innovative cocktails. - **Tea and Coffee:** The tea and coffee industry can tap into the surge in popularity of green tea cocktails by developing new products and recipes that incorporate matcha as a key ingredient. ## Related on Trend Hunter - [Umami Matcha-Made Liqueurs](https://www.trendhunter.com/trends/la-matcha-liqueur.md) - [Ready-to-Pour Tea Shots](https://www.trendhunter.com/trends/kamoti.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Three-Layered Matcha Cocktails](https://www.trendhunter.com/trends/matcha-cocktail.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Design-Forward Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueurs.md) - [Green Tea-Infused Canned Vodkas](https://www.trendhunter.com/trends/green-tea-vodka.md) - [Sparkling Matcha Teas](https://www.trendhunter.com/trends/sparkling-matcha-teas.md) - [Citrus Tea Vodka Cocktails](https://www.trendhunter.com/trends/citrus-tea-vodka-cocktails.md)