# Ultra-Energizing Matcha Mixes Liquid I.V.'s Energy Multiplier Shares Fast-Acting Natural Caffeine By Laura McQuarrie | Published 2019-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-mix References: [bevnet](https://www.bevnet.com/news/2019/gallery-novembers-new-coffee-and-energy-launches#pic-1) & [liquid-iv](https://liquid-iv.com/pages/benefits-energy) The newest product from [Liquid](https://www.trendhunter.com/trends/liquid-iv-tropical-punch) I.V., the Energy Multiplier matcha mix, is powered by the same Cellular Transport Technology in the brand's popular [Hydration Multiplier product](https://www.trendhunter.com/trends/hot-chocolate-hydration-multiplier). The single-serve drink mix is designed to provide ingredients that can be rapidly absorbed and used by the body. A single stick of Energy Multiplier contains 100 milligrams of natural caffeine, which is roughly equivalent to one to two cups of coffee. The lemon ginger-flavored drink mix helps to address the fact that people love coffee but still experience fatigue on a daily basis, and are not consuming sustainable energy sources that won't disrupt their focus, mood or mental clarity. The beverage mix features [naturally caffeinated matcha](https://www.trendhunter.com/trends/matcha-collection) and guayusa as sources of clean, stable energy, as well as antioxidant-packed ginger for its digestion-boosting benefits. Image Credit: Liquid I.V. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fast-acting Natural Caffeine:** There is an opportunity for companies to develop innovative products that provide fast-acting natural caffeine for sustained energy without disrupting focus or mental clarity. - **Rapidly Absorbed Drink Mixes:** Companies can explore the development of drink mixes with ingredients that can be rapidly absorbed by the body, providing quick and efficient energy boosts. - **Sustainable Energy Sources:** There is a potential for businesses to create products that offer sustainable energy sources, such as matcha and guayusa, that provide clean and stable energy without causing fatigue. ### Industries Being Reshaped - **Nutritional Beverages:** The nutritional beverage industry can capitalize on the demand for innovative products that offer fast-acting natural caffeine and sustainable energy sources. - **Functional Foods:** Companies in the functional foods industry can explore the development of rapidly absorbed drink mixes that provide sustained energy without disrupting focus or mental clarity. - **Wellness and Digestion:** The wellness and digestion industry can benefit from creating products that combine antioxidants like ginger with natural caffeine sources for both energy and digestion-boosting benefits. ## Related on Trend Hunter - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/liquid-iv-energy-multiplier.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Adaptogenic Matcha Gummies](https://www.trendhunter.com/trends/matcha-gummy.md) - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Functional Ingredient-Packed Mixes](https://www.trendhunter.com/trends/three-international-1.md) - [Brain-Boosting Hydration Mixes](https://www.trendhunter.com/trends/iqmix.md)