# Detoxifying Matcha Masks LOLI's Matcha Coconut Paste Boasts Superfood Ingredients By Kalin Ned | Published 2022-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-mask References: [lolibeauty](https://lolibeauty.com/products/matcha-coconut-paste) LOLI offers a detoxifying and chlorophyll-rich powder-to-paste coconut and matcha mask. The beauty product is packed with a number of superfood ingredients that create a powerful solution for breakouts or for the treatment of sensitive and dry skin. Matcha Tea boasts high levels of the antioxidant EGCG which works to rejuvenate mature skin, while chlorophyll purifies it and balances sebum production. [Coconut Milk](https://www.trendhunter.com/trends/propre-body-care), on the other hand, is rich in minerals. The anti-inflammatory ingredient induces glow to enhance youthfulness. Other additions to this multi-functional matcha mask include Kaolin (a [gentle, absorbent clay](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) for purifying), Moringa Leaf (an ancient plant that defends against environmental stressors), Papaya powder (a powerful enzyme-rich exfoliator), and finally, a hint of Peppermint which has a refreshing effect with vitamins A, B, and C. Image Credit: LOLI ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Superfood Beauty:** The trend of utilizing superfood ingredients in beauty products creates opportunities for innovators to combine health and beauty benefits. - **Customizable Skincare:** The trend of customizable skincare products allows consumers to tailor their routine to their specific skin needs and concerns. - **Powder-to-paste Products:** The trend of powder-to-paste beauty products offers eco-friendly and customizable options for consumers. ### Sectors Adopting This - **Natural Beauty:** The natural beauty industry can benefit from incorporating superfood ingredients and customizable powder-to-paste products into their offerings. - **Personalized Beauty:** The personalized beauty industry can expand by offering customizable skincare routines that address specific skin needs and concerns. - **Eco-friendly Beauty:** The eco-friendly beauty industry can grow by offering more powder-to-paste products that reduce packaging waste and allow for customization. ## Related on Trend Hunter - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md) - [Priming Matcha Cleansers](https://www.trendhunter.com/trends/matcha-cleanse.md) - [Matcha Exfoliating Gels](https://www.trendhunter.com/trends/matcha-toning-peeling-gel.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Matcha-Infused Undereye Patches](https://www.trendhunter.com/trends/matcha-eye-patches.md) - [Coconut Oil-Infused Hair Masks](https://www.trendhunter.com/trends/coco-hair-mask.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md)