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# Matcha Martinis
Yoshi Matcha Liqueur's Signature Serve is the Yoshi Martini

By Laura McQuarrie | Published 2026-07-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-martini
References: [parade](https://parade.com/food/matcha-liqueur-yoshi-review) & [drinkyoshi](https://www.drinkyoshi.com/cocktails)

![Matcha Martinis](https://cdn.trendhunterstatic.com/thumbs/623/matcha-martini.jpeg)

Yoshi [Matcha](https://www.trendhunter.com/trends/matcha-no-osake) Liqueur's signature cocktail is a [matcha martini](https://www.trendhunter.com/trends/kin-euphorics-x-dr-weil), a vibrantly colored cocktail that calls for vodka, gin or tequila, an egg white or vegan-friendly aquafaba and an optional splash of simple syrup for a touch of sweetness. Yoshi Matcha Liqueur itself is a standout spirit, as it's the first of its kind to combine ceremonial-grade matcha with oat milk—what's more, it's dairy-free and low-ABV, appealing to the preferences of many modern drinkers.

Other recommended recipes from Yoshi include the tropical Matcha Colada made with rum, the Matcha Marg made with tequila, and the [Strawberry Matcha Fizz](https://www.trendhunter.com/trends/yuzu-strawberry-matcha), which is a true testament to the versatility of the liqueur, since it can be made with mezcal, gin, vodka or tequila.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 26% | Activity: 38% | Freshness: 86%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Matcha Cocktails:** Vibrant tea-based serves introduce premium matcha into nightlife occasions, creating space for distinctive flavor profiles, striking visuals and wellness-adjacent bar menus.
- **Low-abv Liqueurs:** Moderated alcohol formats align with mindful drinking habits while still supporting cocktail complexity, premium positioning and broader social consumption occasions.
- **Dairy-free Spirits:** Plant-based ingredients such as oat milk expand creamy cocktail experiences for vegan and lactose-sensitive consumers, reshaping expectations for indulgent liqueurs.

### Where This Applies

- **Alcoholic Beverages:** Specialty liqueurs built around ceremonial matcha and flexible cocktail applications highlight new avenues for differentiation in a crowded spirits market.
- **Foodservice:** Bars and restaurants can benefit from colorful, customizable signature serves that merge premium ingredients with photogenic presentation and inclusive dietary appeal.
- **Plant-based Foods:** Oat milk integration in alcoholic formats signals crossover potential between dairy alternatives and adult beverages, broadening plant-based innovation beyond traditional categories.

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- [Balanced Dirty Martinis](https://www.trendhunter.com/trends/three-way-martini.md)
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