# Umami Matcha Liqueurs Gabriel Boudier Matcha Liqueur is Perfect for a Range of Recipes By Michael Hemsworth | Published 2025-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-liqueur References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2025/06/gabriel-boudier-launches-matcha-tea-liqueur/) & [boudier](https://boudier.com/en/)  The [Gabriel Boudier](https://www.trendhunter.com/trends/turmeric-flavored-liqueur) Matcha Liqueur is new expression from the French brand that's crafted with the aromatic, umami flavor of the namesake green tea in the mix to work well for a wide range of recipes. The liqueur is reported to have intense vegetal notes of green tea in every drop along with a lightly [umami sweetness and bitterness](https://www.trendhunter.com/trends/theother-masters-blend) to boot. The product comes in with a 20% ABV that can be used for elevating [matcha martinis](https://www.trendhunter.com/trends/xo-caf-matcha-board) and more without the need for actual matcha tea to maximize convenience. The Gabriel Boudier Matcha Liqueur comes in 700ml bottles priced at €23.99 and is available now to coincide with the warm weather months to accommodate avid or amateur mixologists seeking out something new for their recipes. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 25% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Umami-infused Beverages:** With umami flavor profiles being added to liqueurs, there is a growing trend in elevating beverage experiences through unexpected taste dimensions. - **Matcha-inspired Mixology:** Innovative uses of matcha in alcoholic beverages capture consumer interest by introducing familiar flavors in luxurious new formats. - **Convenience in Cocktail Making:** The trend of simplifying cocktail creation with pre-infused liqueurs is gaining traction among both amateur and professional mixologists. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** The introduction of novel liqueurs like matcha is reshaping the alcohol market by encouraging exploration and experimentation with traditional recipes. - **Mixology and Bartending:** As consumers seek unique cocktail experiences, the mixology industry sees disruption through the availability of diverse flavor-infused spirits. - **Tea and Infusions Market:** The blending of tea profiles into alcoholic products signifies a crossover opportunity for the tea industry to expand its market presence. ## Related on Trend Hunter - [Umami Matcha-Made Liqueurs](https://www.trendhunter.com/trends/la-matcha-liqueur.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Alcoholic Matcha Mixers](https://www.trendhunter.com/trends/matcha-no-osake.md) - [Design-Forward Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueurs.md) - [Pattern-Topped Matcha Refreshments](https://www.trendhunter.com/trends/mikuriya-matcha-drinks.md) - [Three-Layered Matcha Cocktails](https://www.trendhunter.com/trends/matcha-cocktail.md) - [Serene Matcha Fragrances](https://www.trendhunter.com/trends/matchabuya.md) - [Milky Matcha Fragrances](https://www.trendhunter.com/trends/milk-matcha-by-obvious.md) - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md)