# Demand-Driven Cafe Products The New Dunkin’ Matcha Lattes and Protein Muffin are Tasty By Michael Hemsworth | Published 2020-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-lattes References: [chewboom](https://www.chewboom.com/2020/02/21/new-matcha-lattes-and-protein-muffin-coming-to-dunkin-on-february-26-2020/) & [dunkindonuts](https://www.dunkindonuts.com/en) The Dunkin’ [Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk) and Protein Muffin are a new range of products from the cafe brand that are formulated with the changing demands of consumers to help keep patrons satisfied. The Matcha Lattes are positioned by the brand as the "perfect coffee alternative" and come in either hot, iced or frozen options to maximize their appeal to consumers. The Protein Muffin is formulated with 16 grams of protein, which makes it a satisfying breakfast option that addresses the recent [surge in high-protein diet popularity](https://www.trendhunter.com/trends/premier-protein-breakfast-product). The Dunkin’ Matcha Lattes and Protein Muffin will be available for a limited time only nationwide at participating locations starting February 26, 2020. The products are sure to keep the brand agile in an increasingly competitive coffee market as consumers crave new flavors and varieties to try out. Image Credit: Dunkin’ ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Matcha Lattes:** Disruptive innovation opportunity: Introduce more variations and flavors of matcha lattes to cater to the growing demand for alternative coffee choices. - **Protein Muffin:** Disruptive innovation opportunity: Develop protein muffins with unique flavors and ingredients to meet the increasing popularity of high-protein breakfast options. - **High-protein Diet:** Disruptive innovation opportunity: Create a range of high-protein food products that cater to the needs of individuals following a high-protein diet. ### Where This Applies - **Cafe Industry:** Disruptive innovation opportunity: Offer customized cafe products that align with evolving consumer preferences and accommodate different dietary needs. - **Coffee Market:** Disruptive innovation opportunity: Develop innovative and unique coffee alternatives to attract consumers looking for new and enticing flavors. - **Food Industry:** Disruptive innovation opportunity: Capitalize on the trend of high-protein diets by creating a range of protein-rich food options across various categories. ## Related on Trend Hunter - [Artisan-Inspired Summertime Cafe Menus](https://www.trendhunter.com/trends/dunkin-menu.md) - [Protein Drink Collaborations](https://www.trendhunter.com/trends/dunkin-and-megan-thee-stallion.md) - [Masculine Matcha Cafe Promotions](https://www.trendhunter.com/trends/free-matcha-drinks.md) - [Cozy Post-Holiday Menus](https://www.trendhunter.com/trends/starbucks-spotlights.md) - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Dessert-Inspired RTD Coffees](https://www.trendhunter.com/trends/dunkin-iced-coffee.md) - [Protein-Packed Lattes](https://www.trendhunter.com/trends/vitality-menu.md) - [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md) - [Expansive Cafe Matcha Menus](https://www.trendhunter.com/trends/dutch-bros-matcha-menu.md)