# Umami Matcha Latte Popcorns Popcorn Shed Matcha Latte Popcorn is Buttery and Limited-Edition By Michael Hemsworth | Published 2025-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-latte-popcorn References: [foodbev](https://www.foodbev.com/news/popcorn-shed-launches-limited-edition-matcha-latte-flavoured-popcorn) & [popcornshed](https://popcornshed.com/?srsltid=AfmBOoo2Fkw9544CGSbfUm4k-4VIytBRPceUfblCnB4gpTjxE-JS4nbr)  [Popcorn Shed Matcha Latte](https://www.trendhunter.com/trends/popcorn-shed-products) Popcorn is the latest flavor creation from the UK-based gourmet popcorn brand that's crafted with the cafe refreshment as its inspiration in mind to work well for curious foodies. The snack is crafted with a gourmet popcorn that's covered with a rich, buttery coating of caramel alongside [matcha green tea](https://www.trendhunter.com/trends/tomatcha-ketchup) to give it a balance of sweet and slightly bitter, umami flavor. The popcorn is positioned by the brand as a snack for enjoying mindfully as a way to combat against the hectic nature of stressful daily schedules. Popcorn Shed Matcha Latte Popcorn is available now through the brand's website, at select specialty retailers and on [Amazon](https://www.trendhunter.com/trends/popcorn-shed). The snack flavor is a limited time offering. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 62% | Activity: 75% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Umami-infused Snacks:** A growing interest in umami flavors is driving snack innovation, appealing to consumers seeking bold taste experiences. - **Mindful Snacking:** As stress levels rise, more consumers are drawn to snacks marketed for mindful consumption, offering a break from hectic daily life. - **Cultural Flavor Fusion:** The fusion of cultural flavors, like matcha with traditional popcorn, is capturing the curiosity of adventurous foodies. ### Who This Affects Most - **Gourmet Snack Foods:** Gourmet snack foods are evolving with unique flavor profiles that challenge traditional snack perceptions. - **Specialty Retail:** The demand for unique, limited-edition snacks is driving growth in specialty retail channels, offering a differentiated shopping experience. - **E-commerce:** Online platforms are becoming key venues for launching niche snack products, reaching broader and more targeted audiences. ## Related on Trend Hunter - [Popcorn-Flavored Lattes](https://www.trendhunter.com/trends/caffe-latte-popcorn.md) - [Asian-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/tochi.md) - [Comforting Artisan Popcorn Products](https://www.trendhunter.com/trends/popcorn-shed-products.md) - [Popcorn-Flavored Mochi Treats](https://www.trendhunter.com/trends/popcorn-mochi.md) - [Movie-Inspired Popcorn Products](https://www.trendhunter.com/trends/popcorn-shed.md) - [Popcorn-Flavored Oat Beverages](https://www.trendhunter.com/trends/oat-drink-barista-popcorn-flavor.md) - [Sweet Gluten-Free Popcorns](https://www.trendhunter.com/trends/dessertinspired-glutenfree-popcorn.md) - [Wasabi Popcorn Snacks](https://www.trendhunter.com/trends/wasabi-popcorn.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md)