# Cup-Integrated Matcha Frothers HARIO Has Launched a Matcha Latte Frother in the U.S. By Adam Harrie | Published 2026-08-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-latte-frother References: [businesswire](https://www.businesswire.com/news/home/20260811365553/en/HARIO-Introduces-a-CupIntegrated-Handheld-Electric-Frother-to-the-U.S.-Delivering-an-Effortless-Whisk-to-Sip-Matcha-Latte-Experience) & [globalhario](https://globalhario.com/products/mlf-35-matcha-latte-frother)  [HARIO](https://www.trendhunter.com/trends/ceremonial-matcha), the Japanese heatproof glass manufacturer known for its V60 Coffee Dripper, launched its 'HARIO Matcha Latte Frother' in the U.S. The all-in-one electric frother is engineered to eliminate matcha's persistent clumping. Its integrated design lets consumers whisk, froth and serve in the same heat-resistant glass vessel. Testing shows the best results when milk is poured first, matcha second and both are frothed together in one step. Priced at $39, the frother is microwave- and boiling-water-safe and runs on two AA batteries, making it suitable for both home use and busy café environments. Beyond matcha, the device also functions as a [milk foamer](https://www.trendhunter.com/trends/smeg-mini-milk-frother), giving baristas and home users added flexibility. HARIO's frother shows how solving a specific technical frustration can make café-quality results achievable in any situation. Image Credit: HARIO ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 94% | Activity: 91% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **All-in-one Beverage Tools:** Integrated preparation and serving formats reduce cleanup and complexity while creating openings for compact devices that deliver café-style results in everyday spaces. - **Clump-free Matcha Preparation:** Technical solutions for texture consistency are reshaping premium tea rituals by making specialized drinks more reliable for both home users and commercial operators. - **Portable Café Equipment:** Battery-powered and heat-safe beverage appliances expand the potential for high-quality drink preparation in kitchens, offices, pop-ups and fast-paced hospitality settings. ### Sectors Adopting This - **Specialty Beverage:** Matcha, tea and coffee brands can benefit from equipment-led differentiation as preparation tools become central to product experience and consumer loyalty. - **Kitchen Appliances:** Small-format devices with multifunctional uses signal growth potential for appliance makers focused on convenience, precision and space-saving design. - **Foodservice Technology:** Café operators gain value from streamlined tools that improve consistency, reduce training demands and support faster preparation of premium drinks. ## Related on Trend Hunter - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [Cafe Alt Milk Frothers](https://www.trendhunter.com/trends/lavazza-milkeasy-plus.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Next-Gen Pour-Over Drippers](https://www.trendhunter.com/trends/pourover.md) - [Ceremonial-Grade Matcha Concentrates](https://www.trendhunter.com/trends/ceremonial-grade-matcha-concentrate.md) - [Ceremonial Matcha Products](https://www.trendhunter.com/trends/ceremonial-matcha.md) - [Monochromatic Matcha Mixing Sets](https://www.trendhunter.com/trends/fellow-matcha-set.md) - [Matcha-Powered Foaming Cleansers](https://www.trendhunter.com/trends/matcha-foam-cleanse.md) - [Low-Cost Ready-to-Mix Matcha Lattes](https://www.trendhunter.com/trends/kenco-matcha-latte.md)