# Springtime QSR Matcha Pies McDonald's Matcha Kuromitsu Warabi Mochi Pie is Only Available in Japan By Michael Hemsworth | Published 2024-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie References: [soranews24](https://soranews24.com/2024/03/08/mcdonalds-japan-releases-first-ever-matcha-pie-perfectly-timed-for-sakura-season/) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp/en/menu/)  The [McDonald's](https://www.trendhunter.com/trends/sakuramochi-pie) [Matcha](https://www.trendhunter.com/trends/matcha-cookies-cream-shake) Kuromitsu Warabi Mochi [Pie](https://www.trendhunter.com/trends/festive-ice-cream-bites) is a first-ever offering from the brand in Japan where it's expected to provide consumers with a flavorful and textural experience this springtime. The pie has a three-layered form that starts off with a crispy pie dough that's cooked to perfection, and will reveal warabi mochi, matcha bean paste and Kuromitsu sauce inside. The result is a sweet, chewy and crispy pie being offered for hanami season to provide cherry blossom fans with the perfect treat to snack on as they take in the springtime sights. The McDonald's Matcha Kuromitsu Warabi Mochi Pie will make its debut at participating locations starting March 13, 2024 and will only be available for a limited time through mid-April. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 46% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Innovative QSR Desserts:** Redefine traditional dessert offerings through unique flavor combinations and textural elements in quick-service restaurants. - **Limited-time Menu Items:** Create buzz and excitement by introducing exclusive menu items available for a short period to drive seasonal engagement. - **Cultural Fusion Treats:** Merge global flavors and local preferences to cater to diverse consumer tastes and celebrate cultural festivities through innovative food creations. ### Who This Affects Most - **Fast Food:** Leverage seasonal specialties and limited-time offerings to boost customer engagement and drive foot traffic in the fast-food industry. - **Food and Beverage:** Explore fusion flavors and unique textures in food products to captivate consumer interest and enhance dining experiences within the food and beverage sector. - **Tourism and Hospitality:** Introduce exclusive seasonal treats tied to cultural events to attract tourists and enhance guest experiences, creating memorable moments in the tourism and hospitality industry. ## Related on Trend Hunter - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Sakura-Flavored Hand Pies](https://www.trendhunter.com/trends/sakuramochi-pie.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Premium QSR Matcha Pies](https://www.trendhunter.com/trends/my-matcha-pie.md) - [Creamy Tea QSR Pies](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie.md) - [Triangular Autumnal QSR Pies](https://www.trendhunter.com/trends/sankaku-choco-pies.md) - [Triangular QSR Strawberry Pies](https://www.trendhunter.com/trends/yokubari-strawberry-chocolate-triangle-pie.md) - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md)