# Vegan Matcha Gummies These Squish Vegan Matcha Alligators are a Healthier Candy Option By Jana Pijak | Published 2023-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-gummies References: [squishcandies](https://www.squishcandies.ca/products/vegan-matcha-alligator?utm_campaign=sag_organic&utm_content=sag_organic&utm_medium=product_sync&utm_source=google&variant=14657365540899) & [davidstea](https://www.davidstea.com/ca_en/tea/matcha-matsu/10123DT01VAR003986.html)  These Squish Vegan Matcha Alligators are matcha gummies that are both a tasty and diet-friendly snack. Known for its artisan gummy candy range, Squish specializes in a multitude of unique flavors. Best-sellers include 'Pink Lemonade Fizz,' 'Magic Mushrooms,' 'Honey Maracuja,' and 'Wine O'Clock' among others. These vegan matcha gummies are a guilt-free snack and a healthier alternative to traditional gummies -- often packed with artificial sugars and additives. The candies are made with DAVIDsTEA's Matcha Matsu and are combined with peach flavoring for a unique twist. The DAVIDsTEA's Matcha Matsu is described as a "detoxifying finely ground green tea" that is "bold in taste and aroma," making it the perfect addition to the Squish flavor range. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 63% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Gummies:** Opportunity for startups to create more vegan-friendly snack options using natural flavors and ingredients, and promote healthier snacking habits. - **Matcha Infused Snacks:** Opportunity for companies to innovate with matcha to create unique flavor profiles for snacks that cater to health-conscious consumers. - **Artisanal Gummies:** Opportunity for companies to explore a niche market by creating unique and flavor-infused organic gummies with natural ingredients. ### Who This Affects Most - **Confectionery:** Confectionery industry can offer healthier snack options using natural flavors and ingredients like matcha to cater to health-conscious consumers. - **Organic Food:** Organic food industry can benefit by offering artisanal gummies made with organic and natural ingredients that cater to consumers seeking healthy snacks. - **Beverage:** Beverage industry can leverage the popularity of matcha to create unique flavor profiles for snacks that align with the increasing demand for healthy, organic, and natural products. ## Related on Trend Hunter - [Nutritious Vegan Gummies](https://www.trendhunter.com/trends/matcha-and-konjac.md) - [Matcha-Infused Cannabis Gummies](https://www.trendhunter.com/trends/matcha-mochis.md) - [Adaptogenic Matcha Gummies](https://www.trendhunter.com/trends/matcha-gummy.md) - [Mochi-Inspired Gummies](https://www.trendhunter.com/trends/gelatin-free-gummies.md) - [Summery Superfood Gummies](https://www.trendhunter.com/trends/gruns-superfoods-greens-gummies.md) - [Plant-Powered Cognitive Gummies](https://www.trendhunter.com/trends/matcha-mind-cognitive-gummies.md) - [Plant-Based Springtime Gummy Candies](https://www.trendhunter.com/trends/katjes-wild-free.md) - [Carbon-Neutral Plant-Based Gummies](https://www.trendhunter.com/trends/plantbased-gummies.md) - [Festive Superfood Gummies](https://www.trendhunter.com/trends/superfoods-greens-gummies.md)