# Energizing Matcha Water This Matcha Green Tea Drink is a Great Source of Hydration By Rebecca Byers | Published 2015-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matcha-green-tea-drink References: [healthista](http://www.healthista.com/3-best-matcha-green-tea-products-arent-tea/) & [teapigs](http://www.teapigs.co.uk/tea/shop_by_category/matcha_shop/product_slug_123.htm) This Matcha Green Tea Drink by teapigs is a great option for anyone who has trouble getting their daily recommended dose of water. The unique blend of spring water, juice and matcha green tea makes for a [flavorful and energizing beverage](https://www.trendhunter.com/trends/yerba-madre-watermelody) while on the go. The teapigs Matcha Green Tea Drinks come in three flavors; elderflower, grapefruit and apple. A perfectly nutritional option, the [detoxifying water beverage](https://www.trendhunter.com/trends/microenergy) is made with all-natural ingredients, contain no added sugar and only packs 32-calories per 100-milliliter. A UK-based company, teapigs have a variety of high quality [matcha green tea products](https://www.trendhunter.com/trends/matcha-collection) in addition to their selection of loose leave teas. This incorporation of an ancient, high-powered ingredient like matcha falls in line with growing consumer preference for food and beverages containing energizing and nutritional ingredients. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages:** The rise of functional beverages like Matcha Green Tea Drinks presents an opportunity for innovative and nutritious hydration options. - **Health-conscious Consumers:** Catering to health-conscious consumers who prioritize natural and low-calorie drinks can lead to disruptive innovation in the beverage industry. - **Ancient Ingredients:** Incorporating ancient ingredients like matcha into modern beverages taps into the trend of seeking traditional and powerful sources of nutrition and energy. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the creation of more functional and healthy drink options using ingredients like matcha. - **Health and Wellness Industry:** By offering matcha-infused drinks, the health and wellness industry can cater to the demand for natural and low-calorie hydration alternatives. - **Tea Industry:** The tea industry can capitalize on the rising popularity of matcha by creating diverse and innovative matcha-based products like the Matcha Green Tea Drinks. ## Related on Trend Hunter - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md) - [Sparkling Matcha Teas](https://www.trendhunter.com/trends/sparkling-matcha-teas.md) - [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md) - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Replenishing Energy Drinks](https://www.trendhunter.com/trends/rehab-monster-green-tea.md)